As I mentioned in previous article it is highly important to make more videos for your brand presence, increase sales, more engagement and traffic increase.
Videocontent making is a trend you must follow in 2020 if you want to promote your business or brand faster. Have you ever wondered what basic equipment do you need to start recording videos? Read my article and you can select your list!
Nowadays there are few platforms as YouTube and TikTok that rapidly gained their popularity for sharing video content online. It’s also a great way for people to express their creativity, talk about their businesses and present their services generating stable extra income.
If you’re considering this opportunity to create and share your videos on these platforms, there are several things you will need to prepare—the most important being your essential video equipment.
Your secret of future success would be the right equipment – a little investment that definitely will pay you off.
Here is the list of basic equipment you will need to start to share your videos on YouTube or TikTok
- Tripod or Gimbal Stabilizer
Let’s explain each point in detail for better understanding
What camera do you need to start a YouTube channel?
Good news is you don’t have to select the most expensive and sophisticated equipment—you can use pretty much anything that can record high-quality video. You can choose from different camera types.
Is pretty good option for creating videocontent as they’re specifically designed to record videos. They allow you to record in MP4 format so you can directly upload it to the web.
Webcams, perfect for streaming
Webcams are perfect choice for those who would like to make streaming content, like gamers or for those who like to shoot in front of their screen.
Mirrorless cameras, lighter and smaller
Perfect choice for bloggers due to their lighter weight. They can to shoot like a DSLR format videos as well as highly professional photos
DSLRs cameras for quality videos
It is one of the best choices to record more quality videos due to additional functions as ability to shoot better quality in low light.
Would you need an external microphone?
My answer is definitely yes. With a perfect image and video, audio quality shall also be clear and flawless. It is important to eliminate all ambient noise. In order to do so you would need to purchase an additional microphone. Like different cameras types there are microphones types as well.
Condenser microphone for good quality sound
Condenser microphones usually capture a larger frequency range and have a good transient response, which is the ability to reproduce the "speed" of an instrument or voice. They also generally have a louder output but are much more sensitive to loud sounds. Headphone jack with volume control allows you to monitor the microphone signal with no delay. High output internal headphone amplifier delivers superior clarity and musical detail as well as more volume overall
Lapel Microphone – wireless and discrete
Lapel mics are very comfortable in use as they can be discretely clipped onto your clothes and have everything you need to start shooting video wirelessly providing the highest possible audio reproduction quality.
Why do you need a stabilizing system?
If you want to make videos for YouTube seriously then you should look for a tripod and gimbal stabilizer as they are great tools for stabilizing your photos and videos.
Tripods for example are known for their sturdiness and their ability to hold the camera without any vibrations. 360°making it possible for you to shoot sports and action photos
Gimbal Stabilizers can balance and smoothen out your videos, even if you purposely make big and sudden movements.
Would you need a special lighting system for your videos?
Cameras need more light to produce a quality image. Note, that light needs to come from the right direction. Lighting equipment can modify the mood and even out the brightness of your setup. The human eye perceives of temperature difference too.
On-camera lighting, small and lightweight
On-camera lights is a basic equipment I recommend starting with, especially if we are speaking about indoor shooting. It provides continuous lightning and can be mounted on your camera
This was a list of an essential equipment you would need creating and sharing your videos on YouTube. Have you already started to promote your channel? Share your comments below! I would be happy to answer any questions or submit your project to my team at Astorts Group for evaluation.
Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the CEO of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.