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How to grow your business?

Being an entrepreneur can be compared to some sport. If you want to win a prize you have to work a lot, practice, improve your skills and learn as much as you can.

There are a lot of people trying to became businessmen but only a small percent of them succeed. And the secret of their success is that they learn, work and never give up. So to grow your own business you have to do your best and remember about some common mistakes that are usually made by novice entrepreneurs. Let’s find out what should you do to grow your business!

·       The first thing is that you have to be unique. You have to differ from others to be noticed. It may seem obvious but it’s really very important. And that’s the key point of success. If you differ you’ll probably be doing your business in some original way or implement different innovations. Your product can not be a new one but you have to introduce it to prospective customer unusually.

 How to do that? Just try to grab attention. Do you remember the story of success of Apple Inc.? They started their business having almost nothing, but great ideas and a strong will to change the world. Did they invent something new? Well, computers already existed that time, but that made them different, so they took the audience’s attention because people always like something new and special.

So if your product already exists in the market don’t worry. You can either make a great advertising campaign or somehow change you product (how it looks or how it works or something else).

·       You always have to think. Make business plans, think about costs, about people you are working with, about new ideas that you can develop in your company, new product, new target audience. Dream about growing your business, try to plan it in detail and try to predict some difficulties you can face and think about ways of overcoming them.

·       Two more important points are strategic and tactical thinking. You have to use both. Strategy is something global and long-termed, so your business plan can be called your strategy. It’s a full plan of developing your business for long time and it is extremely important because setting up a company you have to understand how it will be going. Tactical thinking is also important because short-termed plans and tasks are necessary. So to succeed you have to combine both ways of thinking.

To conclude I’d like to mention one more thing: everybody should think about setting up a business. It makes your independent from everything, so you can fell free and that will make you feel happy and satisfied. And if you’ll be attentive and will learn all the time you’ll succeed for sure! 

Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the Ceo of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.


Please write me an email with your specific case or book a Skype call, my team and I will be more than happy to help you to find the best solution for your business need or to advice and support you to start the new business venture.

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