TikTok is a platform full of new business opportunities. This is a completely new platform, and many businessmen and entrepreneurs have already learned how to make money on it. Read in my article the latest research on TikTok, new algorithms and implement it in your business!
For 2 years, the application got more than 500 million users, making 1 billion views daily, with 90% of engagement rate. And the average screen time per day is 52 minutes ...
How do TikTok algorithms work?
TikTok feed is designed in such a way that with each new video, it offers content that is more suitable for the user, thereby engaging him. This algorithm coupled with an active audience and a low entry threshold, made TikTok perhaps the most promising platform for promoting both a personal and business account.
TikTok's algorithms clearly define what content to show you, the platform reads what videos you watch and most importantly you watch to the end, when you leave comments and likes.
This can be compared to YouTube algorithms. If you love political content, then YouTube will shove videos on a similar topic to the side; if you love content about development and personal growth, then the same will be shown to you.
It only seems that such videos accidentally end up in your feed, in fact, they are not. Algorithms learn continuously and know our preferences more than ourselves.
We tell to social media everything ourselves, just showing our attention to certain video.
How to promote your TikTok channel?
- Upload short videos daily
The most important thing is consistency. Try to upload small videos daily with good lighting and a call to action. Shooting video should be easy for you.
- Drive traffic from other platforms
If you already have accounts on other social medias, link your account on TikTok and promote it.
- Collaborations
Another option for promotion is to organize collaborations with other blogger.
Example - Tommy Hilfiger: In its latest collaboration, the fashion brand asked the German TikToker to share two outfits. The blogger Dalia’s transition video generated more than 345k video views and an engagement rate on views of 22%.
Ads Features on TikTok
If we take advertising on other social media, for Facebook, it allows us to use advertising videos for a long period of time without changing them. Thus, you can make an advertising video / picture once and if it is successful - put it on advertising regularly.
The peculiarity of advertising on TikTok is that you need to create different content for advertising, just like for your account. The platform itself welcomes this and does not like it when you use old creatives. Why is this happening?
TikTok motivates advertisers to create content and make it interesting, so that advertising will not be so annoying.
What do you think of promoting on TikTok? Share your tips in the comments below! I will be happy to answer any questions or submit your project to my team at Astorts Group for evaluation.
He uses to dedicate part of his life to inspire others and help them achieve the most out of their lives. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He is Member of Institute of Directors in London, Member of Changer Club in Riga, Member of Fintech Association of Hong Kong, Member of Singapore Fintech Association, Member of Non Executive Director Association in London and Member of Alumni Network of Draper University in San Francisco. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.
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