TikTok has rapidly gained popularity not only with its fast-growing audience, but also with its huge opportunities for organic brand promotion. TikTok is a great tool to build brand awareness and increase sales rapidly
TikTok is an app for creating short music videos and messaging. This format fits perfectly into the modern life of people, as they mostly use mobile devices. People prefer short content, on TikTok they are up to a minute, but most often 15-second videos are shot.
The main feature of the app is its algorithms, which selectively show videos in recommendations, allowing everyone to become famous and gain millions of subscribers.
Coca Cola, PepsiCo, McDonald's and other big brands have already mastered TikTok promotion. Many sports, news and streaming brands actively use TikTok to distribute their content and attract new users.
Advertising on TikTok
What business will TikTok advertising be effective for? It's safe to say that advertising will suit almost any account.
The ad cabinet interface is similar to the Facebook account. You can set up detailed targeting, taking into account the interests of users, define a budget, and also watch analytics.
First, I recommend choosing a target
- Traffic (increase in traffic);
- Conversions (conversion analytics);
- App Install (increasing the number of users by demonstrating a branded application).
Then choose an ad format from the following.
- Brand Takeover is a banner with a 3-5 second countdown to the close button.
- The Hashtag Challenge is a brand-name flash mob that lasts six days.
Challenges are a popular ad format on TikTok. A variety of challenges are constantly taking place on the platform, to which anyone can join. Note that this is one of the most effective ways to get promoted quickly on TikTok. It's important to be creative and not use direct advertising.
-In-Feed Video - campaign with a video for 5-15 seconds in the users' feed.
The simplest and most effective ad format on TikTok. Such a video appears in the user's feed and lasts up to 15 seconds. You can set your call to action, add a hashtag or a survey. With different answers, you can put one or another relevant link.
-Branded Effects - branded 2D or 3D filters.
Branded Effects are 2D or 3D masks, custom stickers, filters and special effects in 2D, 3D and even AR formats that a person can use in their videos.
The key metrics will be the number of videos created by users, video engagement rates (likes, comments, reposts), and the number of branded music used (if used).
Pros of promoting on TikTok
- Audience loyalty
People see an expert and a real face, video without processing and begin to trust more.
- High organic reach thanks to algorithms that automatically show videos in recommendations.
- High audience engagement
A new platform is an opportunity to tell about the brand in a new way.
TikTok is a fast-growing, honest and creative platfrom with tremendous opportunities to grow your business. Do you have a TikTok account already? I would be happy to answer any questions or submit your project to my team at Astorts Group for evaluation.
Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the CEO of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.