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How to advertise on Facebook? Basic Facebook Ads Guide

Facebook ads

If you want to increase your sales, Facebook Ads is just for you! It is great for your budget, conversion rates, and return on investment. Read my article on how to customize your Facebook ads yourself, without the help of marketers.

Ads Manager is a free tool from Facebook that you can use to create and manage ads, as well as measure the effectiveness of their results.

You can log into Facebook Ads Manager:

- Using direct link

- By clicking on the drop-down list and selecting “Manage Ads” in the upper right corner of any Facebook page

If you have several businesses, then for more flexible management of all pixels, pages, applications, I recommend using Facebook Business Manager. Set up an advertising account and enter the correct currency, otherwise you will not be able to change your choice later - with the change of currency you will have a new advertising account.

Social media

1.Choose your objective

First you need to decide on the purpose of your advertising. Open Ad Manager → Campaign and select a target from the list:

In general, the most popular goals are:

Lead generation

To achieve this, you create ads with a lead form, with which you request contact information from interested users while they scroll through the news feed;


Show ads to the maximum number of people in your audience while staying within your budget. You can also choose to reach only people who are near your business locations.

Attracting traffic to the site

This type of goal is relevant if you want to attract your target audience to external resources, for example, websites and applications.


Increase actions on your site or app. Whether you want purchases, leads, registrations or other types of conversions, this objective prompts people to do something.

Defining a goal is one of the most important stages. For example, you shouldn't drive traffic to a website without conversion optimization if you have a specific goal of selling or getting a quote.


It is important to define your target audience in the most specific way. Study your target audience for the right communication strategy. Specify the geography, age, gender and language of the audience.

3.Detailed targeting

Indicate who will see your ads, include specific interests or exclude them from the list.


You can choose your budget when setting up Facebook ads. There are two types of budget - "Daily budget" and "Lifetime budget". A daily budget is fine if you want to broadcast your ad all day.

Lifetime Budget - Choose this option to get users to see your ad at a specific time.

Initially, set a small amount of budget and conduct a test, then you can increase the amount or change any settings in your ad.


Set dates for campaign launch and end dates as well. You have 2 options - continuous ads or with specific start and end dates.

6.Choose a format

Choose the appropriate format between "one image, slideshow or video". Choose the best and attractive shots specially selected for your ad.


Choose where your ad will be seen - mobile phone, PC, Instagram according to your objectives.

I also recommend analyzing conversion using the Facebook pixel. Install the Facebook pixel on the site to where the audience will come from ads in order to track their behavior, analyze and use this knowledge in further optimization of the advertising campaign.

This was a quick guide to set up Facebook ads. I wish you the best in building your business. I would be happy to answer any questions or submit your project to my team at Astorts Group for further evaluation.

Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the CEO of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.


Please write me an email with your specific case or book a Skype call, my team and I will be more than happy to help you to find the best solution for your business need or to advice and support you to start the new business venture.

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