Every day the number of sites selling various goods and services is increasing. How to increase brand recognition, expand your customer base and increase the efficiency of your business in such circumstances? Read in my article 5 strategies that will help to stand out against all competitors and increase sales.
When the buyer really likes the product, but the price seems too high, in such cases the method of dividing the price into parts works well.
Example. You sell an English course for 500 dollars a month. It seems to the customer that this is expensive. And then you show him that 10 lessons take place in a month, that is, one lesson will cost 50 dollars.
Seeing such a small amount, the client calms down, and sees a smaller cost. It’s just human nature to perceive the price that he needs to pay at one time.
Principle of deficiency
The easiest way to sell goods is to show that the they are in limited quantities. The high efficiency of this technique is due to the fact that it activates a very strong psychological trigger - the principle of deficiency. This trigger causes the desired reaction in the brain of consumers and acts as a powerful motivator. For example, a Chinese-made Rolls-Royce release sold out quickly, as it was a limited-edition collection. While the cost of the car was higher than most cars, it was the shortage that prompted the desire to buy it.
Obviously, modern marketing is moving from globalization to personalization. Marketing strategists are becoming more localized and individualized, as consumers very actively resist the universalization of society. And this is confirmed by an Adobe study, the results of which suggest that 69% of marketers tend to hyper-personalize their strategies.
A prime example of personalized marketing is the Coca-Cola campaign with different names on the bottles.
Promotional text should be attractive. To a large extent, it depends on the originality of the title, slogan, style. Instead of “Delivery”, write “Express delivery”.
Associations create a right image in the minds of consumers. Often, epithets are used in advertising goods that should “seduce” the consumer - cosmetics, perfumes, luxury goods, etc. Thus, authors of the Juicy Rouge lipstick advertising text used epithets: “Finally, the radiant color will remain on your lips for a long time. Juicy Rouge is the lasting effect of wet lips. Appetizing color, fresh and sparkling. A real pleasure: the melting sweetness of raspberries, moisturizing and delicate texture. For shining and alluring lips”
In perfume advertising, the properties of a product are generally very difficult to express. That is why epithets and metaphors are used:
"Sensu": The fantasies of March. They are awakened by the magical fragrance “Sensu” There can be no other name for a gentle combination of exquisite green notes surrounded by warm floral shades, because it was created by Japanese designers Ku-sado as the embodiment of sophisticated femininity.
Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing. Therefore, it is also called "low-budget marketing" or "low-cost marketing."
This was an overview of the most effective marketing strategies to promote a brand or service. Do you use any of these strategies? Feel free to share it in the comments below! I would be glad to answer your questions or to introduce your project to my team at Astorts Group to be evaluated.
Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the CEO of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.