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Google dominance over marketing

Google dominance

Google dominance over the decade was and still is unbeatable. It has been prevalent search engine in the market.

With its products as Google Ads, Google Analytics, KeyWords planners, Google Search Console and other marketers did a lot to promote products and services. Thus, Google possessed massive influence over how consumers connect with brands and companies. Will be dynamic be pretty much the same? Read my article!

Nowadays Google has changed the face of marketing giving to marketers new tools, new strategies, the ways to think, the way to measure progress. It literally turned upside down whole world of marketing itself.

How consumers find products and services changed a lot. How consumers find financial providers has been changing also. There is rise of advice and aggregation sites like NerdWallet, that can attract more attention on Google than financial institutions’ own sites.

Privacy matters

It is to mention there were big issues with privacy concerns. The data collection extends to Google’s entire suite of products, meaning the amount of data the company stores is huge. Google keeps an approximate number of 15 exabytes of data, it is about the capacity of ~30 million personal computers.

To have as much personal data as possible via its online advertising platform, Google was using “hidden” web pages that enable the company to circumvent its own GDPR-compliant internal policies. There were some complaints from privacy-focused web browser Brave that Google is using a secret system of hidden web tracking pages in order to serve up personally identifiable information to advertisers.


Every time a person try to search something with Google, they receive a cookie in their computer. This cookie gives Google information about the websites he visits, and their search history. Users can delete cookies from their computer, but they are still stored somewhere for further use, usually for marketers.

Google and Banks

Every Google algorithm update makes marketing and advertising more complex and yet there are banks and credit unions that aren’t even using Google Analytics yet. Google has been offering the free website measurement tool set since 2005. As many community bank and credit union marketers still can’t break the traditional media habit.

Concluding all I can say that Google has empowered the consumer and turned the ‘customer’s journey’ inside out and upside down.” Google is believed to own 65%-75% of search volume in the U.S. and even more in other countries.

Google’s parent company, Alphabet, was valued about $712 billion. Within Google’s range of products, there are seven with at least one billion users.

Regardless of creepy data practices, Google has remained more trusted than other the biggest tech companies, as Facebook, Yahoo, Apple or Microsoft.

I hope my article about it has shed light on your vision of it. What do you think about the future of Google? Do you think there will be another competitor soon? If you have your question, please write it below, I would be glad to answer it or to introduce your project to my team at Astorts Group to be evaluated.

Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the Ceo of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.


Please write me an email with your specific case or book a Skype call, my team and I will be more than happy to help you to find the best solution for your business need or to advice and support you to start the new business venture.

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