”Personal data is the fuel of the economy. Consumers’ data is being traded and transacted for the purpose of advertising”
Have you ever wondered what kind of information does Internet hold about you and how it does that? Then read this article and decide how to protect your data.
Relevancy of advertisement – this is a reason why your personal information is being held in data centers by marketers. Marketers started to care about customers experience online when buying and the information started to be one of the most valuable thing ever.
It started in early 2000, when suddenly people started to see more relevant ads, shown according by your browsing history.
These days, if you use a smartphone or a credit card, it’s not difficult to determine if you’ve just gone through a break-up, if you’re pregnant or trying to lose weight, whether you’re an extrovert, what medicine you take, where you’ve been, and even how you swipe and tap on your smartphone.
What about Google?
Google tracks your information and queries’ history since you have been using it. That means it has access to your information like
· Your voice search history
· Every Google search you’ve ever made
· Every ad you’ve ever seen or clicked on
· Every place you’ve been in the last year
· Every image you’ve ever saved
· Every email you’ve ever sent
Do you know how many searches are conducted per day in Google?
· 3.5 billion searches per day
Also Google can analyze
· What do you watch on TV and your conversion path, if for example there is a certain commercial on your TV and then you have searched the same brand in there
· If you commute and how by the frequency your cell phone pings passing cell towers.
· Your Mastercard credit card data as it is their third-party partner.
Remember that other apps can hold information such as Facebook “likes”, links to Instagram photos, your education, places you have visited, interests and jobs, to pictures, music tastes and your favorite dishes.
Marketing and GDPR
However, there is a new law about data protection came to a force so called GDPR. The General Data Protection Regulation (GDPR) is a privacy regulation that standardizes a wide range of different privacy legislations across the EU into one central set of regulations that will protect users in all member states. But..
41% of marketers admit to not fully understanding both the law and best practice around the use of consumer’s personal data.
So now, taking into the consideration this information, I am sure you will have a second thought about your personal data disclosure how won’t to let a system to exploit your data! If you have your question, please write it below, I would be glad to answer your questions or to introduce your project to my team at Astorts Group to be evaluated.
Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the Ceo of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.