How to find an investor in a startup? What does an investor look for when looking for a company for investment? What is worth telling an investor?
What is a startup?
A start-up or startup company (Start-up – to launch) is a type of business aimed at generating income by implementing a fundamentally new idea.
When evaluating a company, investors examine three of its strategic characteristics.
One of the most important characteristics that investors are looking for is the presence of Big idea, which in the future can be used to build a big business.
Investors also study the market. It should be big and interesting. As great as the idea is, if this is a small market for certain type of food for parrots, then serious investors will not invest in it. The idea should be large-scale in order to take this market an important share in the future. Did you know that one of the most common causes of startup failures is the wrong market? (The company is developing a product for a non-existent market (insufficient demand). Before starting a startup, analyze if there is a market for your product, calculate the potential sales for the year: Total number of buyers in a year multiplied by the cost of the product.
You can find confirmation of your rating using modern analytics tools including Google Trends, Google Keyword Planner, and Facebook Advertiser Tools. Using these tools, you will be able to determine the level of the proposed solution.
When there are many buyers, the market itself pulls the product out of the startup. The market is hungry for filling and will be saturated with the first viable product offered.
The project team also plays an important role. No matter how great the idea and promising market, if there is no one to drag the project, it is unlikely to develop into something strong.
What problem does your business solve?
What problem is your business solving? How can it be useful to society? Any big problem is an opportunity. If there is no solution then there is no reason to exist. No one will pay you to solve something that is not a problem. Try to offer a product or service that solves the problem today. Thus, your startup will be in demand. People are not willing to pay for a result if it doesn’t solve their problem.
The next point that your potential investor will pay attention to is the projected profit. Try to figure out how your business model will take your product to market, generate profits, and increase your valuation. Also, be sure to calculate how much it will cost to manufacture one unit of your product.
Have you checked all 5 points? Now you can look for an investor, as startups have become a whole industry, a huge investment sector. Interest in startup investing will only grow, as it is a concept of something “new” and “innovative”
In your opinion, what else can a potential investor look for when evaluating a startup? Share your opinion in the comments below! I will be happy to answer any questions or submit your project to my team at Astorts Group for evaluation.
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Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the CEO of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.