More and more often we are faced with the need to host a webinar or other online event. The pandemic, which is still ongoing around the world rapidly accelerated this process.
Why are one webinars successful and others not? Read in my article about how to conduct a quality webinar and what points you need to pay attention to before doing this.
With the help of a webinar, you can monetize a training course, training for staff, a master class, an online meeting.
What should you consider before hosting a webinar?
After you have decided on the purpose of the webinar, the content, you need to think about marketing and how to get the participants for the webinar. You can promote your webinar using
- Personal brand
- Landing page
- Paid advertising on social networks
- Email newsletter
How to use the email newsletter?
If you want your newsletter to be effective, you need to track metrics: email open rates, click-throughs, campaign costs, number of registrations or customers, average profit per customer, revenue, unsubscription rate, etc.). Whatever your goal, check how well your email campaign performed at it.
Plan your email flow between webinars so you don’t lose contact with attendees. Send them an email with a recording of the broadcast, invite them to be friends on social networks and attend the following webinars.
Analytics tools of the webinar software will help you analyze statistics and what points you should pay attention to.
Usually, after a webinar, a recording is sent to registered users. Perhaps not all of them were able to get on the broadcast or missed some part of it. In addition, you can post your webinar recordings on YouTube and thus further generate interest in your events.
In addition, with the help of a webinar recording, you can make a short introductory course and show how everything goes.
Keeping the audience interested online is much more difficult than live. To do this, you can reduce the presentation time by 10 or 15 minutes to make your webinar better. Test how different webinar room tools work, such as end-of-class polls, to see how well and clearly it worked. Also ask the audience to raise their hand or ask each participant individually.
The visual component plays a fundamental role in the perception of the webinar. Here you can trust the recommendations of video bloggers and buy LED lamps (cold light) and a basic umbrella for photography.
Collect customer feedback on your webinars and services. Thanks to this, you will get interesting ideas for topics for email marketing, new webinars and articles, and most importantly, you will better understand your customers.
What’s the difference between pre-recorded and live webinars?
Pre-recorded webinars are sessions that you can record and schedule to play repeatedly at a time and date of your choice. Live webinars, on the other hand, are one-off sessions that are played back in real time over a live stream.
What is the most popular webinar software?
With quality webinar software, organizers can engage hundreds or even thousands of people by sharing their knowledge and ideas, interacting with potential clients, and gaining insight from attendees.
Here’s my list of the top 10 best webinar services for 2021.
Well-organized webinars can make a lasting impression on your audience and help you achieve your business goals. This is why it is so important to choose the best webinar software in the market.
In the end, your choice will depend on your needs and how you wish to present your brand, but you also need to keep your audience in mind as they will also be users of your webinar software.
Do you have any experience in hosting webinars? What program did you use? Share your opinion in the comments below! I would be happy to answer any questions or submit your project to my team at Astorts Group for evaluation.
Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the CEO of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.