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How to Create a Webinar That Sells (Step-by-Step)

Develop cigar palate

Recently, online webinars have become widespread. The coronavirus pandemic, which is still ongoing around the world, became an additional reason for this.

Why are one webinars successful and others not? Read in my article about how to conduct a quality webinar that sells like crazy!

Catchy headline

Take care of the title of your webinar. Make the headline interesting, catchy. The title of the webinar should reflect the topic of the webinar and, if possible, indicate the target audience. A catchy headline is often referred to as the most important part of marketing strategy. After all, the user will not be interested in the content of the webinar if the title does not interest him.

The title should express the benefit the user will receive from the webinar. Benefit means gaining useful knowledge, warning of danger.

Quality webinar platform

Choose a proven webinar platform. Give preference to sites that guarantee connection stability. Here’s my list of the top 10 best webinar services for 2021.

  1. GetResponse 
  2. OnAir
  3. Webex
  4. MyOwnConference
  5. ClickMeeting 
  6. GoToMeeting
  7. WebinarJam
  8. WebinarNinja 
  9. Demio
  10. BigMaker

Prepare for your webinar

Be sure to test the platfrom and practice conducting webinars on it.

Promotion and advertising

Pay a lot of attention to promotion that will help to attract more interested participants to the webinar.

You can promote your webinar using

  • Personal brand
  • Landing page
  • Targeting on social networks
  • Email newsletter

Visual component

Take care of the lighting. Standard webcams do not provide a clear image in poor lighting conditions. Therefore, additional lamps for evening webinars will come in handy.

Give preference to plain clothes.


Prepare a clear and concise presentation. Avoid complex diagrams and graphs – the meaning of the image should be clear at a glance without additional clarification.

At the beginning of the webinar itself, your task is to relax the listener and win them over. Better tell a story or a joke.

If the audience is not very familiar with you and your work, be sure to introduce yourself and tell about yourself.

In the report, specific numbers, and do not use the words “many”, “majority” and so on without reason.

Add emotions! People are more interested in knowing your real stories, success and failure, where your approach, advice or product has benefited. This will build the confidence of the participants and help win them over.

Show your audience that you know and understand their concerns. Emphasize what worries them, what they are worried about. Make it clear that you have a plan to address this problem.

Give information that benefit your audience.

Technical component

Be sure to appoint a moderator who will follow the chat, answer some questions from the participants, and help with the presentation.

Don’t try to tell too much in one webinar. A proven approach: one webinar, one solution. The participant must understand how to achieve one small task. Plus, keeping your attention online is much more difficult than meeting in person.


Use different content. As practice shows, the listener’s attention is lost after 30-40 minutes. Try giving the floor to participants, conducting a survey or a test. Ask to raise your hand, ask more questions. This will wake up listeners and prevent them from being distracted by email or social media.

Webinar ending rules

Stick to the designated time, because the participants may have other plans, especially if it is a business meeting.

Prepare a quality handout material that you can then send to participants by email. This will help form a good impression and allow your audience to remember what you said.

Plan your email funnel between webinars so you don’t lose contact with attendees. Send them an email with a recording of the webinar, invite them to be friends on social networks and attend the following webinars.

These were the basic rules of a successful webinar, which will help to interest the audience, it is interesting to present the material.

Do you have any experience in hosting webinars? What problems did you face while conducting it? Share your opinion in the comments below! I would be happy to answer any questions or submit your project to my team at Astorts Group for evaluation.

Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the CEO of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.


Please write me an email with your specific case or book a Skype call, my team and I will be more than happy to help you to find the best solution for your business need or to advice and support you to start the new business venture.

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