Leaders of big companies never miss an opportunity to expand knowledge and pick up useful techniques.
In this article I would like to introduce the 10 best books on marketing, from fundamental for beginners to professional editions, worth reading for entrepreneurs, small and large businesses, internet marketers, copywriters, and sales managers.
1.Think Slow ... Decide Fast, Daniel Kahneman, 2017
The author demonstrates the work of the mind, the process of thinking of two types of consumers - slow and fast. Why do we make irrational decisions and act rashly? Reason, logic, experience, knowledge, emotions - what influences our actions? The book will give an understanding of how people make decisions, what and why they make mistakes, what motivates them and how to influence their conscious and unconscious.
2.Jim Collins "Good to Great: Why Some Companies Make the Leap and Others Don't"
The book is a 6-year study that perfectly illustrates why some people manage to take business tops and others don't. The results are based on an analysis of the experiences of Gillette, Nucor, Circuit City, Philip Morris and other well-known brands. After reading: you will find out what elements, conditions and factors of success are necessary to move to the next level - from good to great. The author promises that everyone will be able to change the strategy of the company beyond recognition and achieve excellent results.
3.Jack Trout “Differentiate or Die: Survival in Our Era of Killer Competition
The book is about building effective marketing, making decisions not just for survival in fierce competition, but also for the successful prosperity and growth of the company. Twenty-three chapters are filled with useful information, recommendations, ideas, examples and real-life case studies of brand successes and failures. After reading, you will understand why and how to differentiate, develop a promotion strategy, bypass competitors and build a brand. And you will also find out what should not be done in any case. Quotes: “A leader who is shy to brag is a godsend for competitors”;
“Customer feedback means that any complaint is a gift for you”; "Having gone once against everyone, you must continue to go against everyone."
4.Eliyahu Goldratt The Goal: A Process of Ongoing Improvement
The book is about competent business building, logical thinking and decision-making, the importance of a "cold" mind and avoiding adventures. A business novel combines an interesting story about a crisis at an enterprise and useful recommendations for getting out of a negative situation. The book worth reading in full. After reading, you will come to understand how the enterprise works, what are the ways of optimization. Quote: "... the only thing that can cause surplus is surplus labor."
5.Barden Phil Decoded: The Science Behind Why We Buy
The book is about why people buy and what their desires are. It entered the list of books on marketing thanks to excellent, uncluttered examples, practical material. After reading you will look to the consumer mind differently. You will surely have interesting ideas for your marketing strategy. You will understand what really matters to people, how they buy, and what you should change in your campaign.
6.Andy Cernovitz Word of Mouth Marketing: How Smart Companies Get People Talking
The book tells about the effect of word of mouth in business as an effective promotion technology. The book is written as a practical guide with case studies and proven advice. Quote: “Negative reviews are your chance. Listen to them and draw conclusions. "
The book is about a new practical approach in marketing for drawing up an action plan to promote products and increase sales.
8.David Ogilvy Ogilvy on Advertising
The book is about the professional secrets of the advertising business, writing convincing selling texts, steps to success in advertising. The book reveals the experience of a man who did not have a college education and entered business at the age of 38, but managed to build one of the most influential advertising agencies in the world. You will learn about the techniques used in advertising. And you will be able to bring them to life to achieve high sales figures. Quote: "The key to success is to promise benefits such as even more refined taste, even better performance, more miles per liter of gasoline, an even more attractive complexion."
9.Gary Vaynerchuk Crush It!: Why NOW Is the Time to Cash In on Your Passion
The book Is about combining hobbies with a profitable business. Practical advice for anyone who wants to step over just a hobby and start making money on it.
10.Nir Eyal, Ryan Hoover Hooked : How to Build Habit-Forming Product
Nir Eyal talks about the formation of a habit to the product in 4 stages. The book provides practical guidelines for creating products that will win the consumer attention. You will discover how to make customers loyal without serious investments in advertising and aggressive techniques. Quotes: "The winner is the one whose name comes to mind first."
Read, apply, improve your results! Do you have any favorite marketing books? Share your opinion in the comments below! If you wanna learn more or know more you can contact my team or you can jump into a one-on-one call with me right now clicking one of the the below buttons.
He uses to dedicate part of his life to inspire others and help them achieve the most out of their lives. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He is Member of Institute of Directors in London, Member of Changer Club in Riga, Member of Fintech Association of Hong Kong, Member of Singapore Fintech Association, Member of Non Executive Director Association in London and Member of Alumni Network of Draper University in San Francisco. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.
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