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The golden rules of copywriting

The cardigan guide

How to take your business to the next level? Without a doubt a content marketing based correctly composed texts will be one of the winning strategies! Read in my article copywriting secrets that will engage your audience.

1.If you want to be the best, follow the best.

Analyze your competitors. Evaluate their texts and compose even better ones: websites without text or websites with texts of 15,000 characters do not need to be equal. If you do not have information or, on the contrary, there is too much of it, no one will want to contact you. And if your competitors have too long texts, you should write shorter, concise and highlight useful information to stand out from their background.

2.Avoid unnecessary professional terminology, complex constructions.

What is the effect of too formal language and an abundance of complex constructions?

In difficult things: explain the terms. Reduce sentences, replace cliché wording, focus on newcomers in the field so that the text is understandable to everyone.

3.Avoid an abundance of keywords

The text should be for humans, not robots. But you shouldn’t forget about keywords at all, otherwise clients simply won’t find you. The same goes for titles: they should not only be optimized, but also attractive.

4.Avoid abundance of your benefits

Benefits are great, but they should be set a little differently. I recommend writing about what the client will receive from relatiohship with you. For instance:

  • Managers with over 3 years of experience will help you make the right choice.
  • Only original brands: we save you from counterfeiting, we confirm this with a certificate.

In general, do not compose we-oriented, but you-oriented texts.

healthy habits


Any fragment on your site should be unique. This should apply even if you are composing a description for catalogs, social networks or ads. Robots will spot plagiarism. Stand out: both technically and in meaning. Rewriting is also not the best option.

Yes, it is important to look at the strengths of your competitors, but you should be ahead of them.

There are situations when it is impossible to improve the uniqueness up to 100%. This means that you need to use additional tools: unique photos, videos, reviews, widgets, etc. This is also a content that gives great results.

Content marketing is not easy task. You have to take into consideration proper competitor analysis, correct optimization, a well-thought-out and beautiful structure with visual elements, bright headlines, handling the objections of your potential customers and much more! All this will require a significant amount of time. But execution is everything in business. It is hard job but it worth it.

Do you use content marketing in your business? Share your opinion in the comments below! I would be happy to answer any questions or submit your project to my team at Astorts Group  for evaluation.

Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the CEO of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.


Please write me an email with your specific case or book a Skype call, my team and I will be more than happy to help you to find the best solution for your business need or to advice and support you to start the new business venture.

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