Do you have an e-commerce business and wish to increase your sales? Then read my article and I explain you how comparison engines work and how to increase sales and reach with it.
What are price comparison engines?
Comparison shopping engines, just like Google Shopping, are platform that collect products from nay different sites and show the information about it comparing their price giving an opportunity to choose a best product with overall value to a protentional consumer.
Why to use comparison engines?
For you it will be a perfect opportunity to be shown to a protentional customer! Usually this audience has a highest intention to purchase the product, as they have already made a decision and simply browsing the best price or a shipping option.
Most known price comparison engines
It’s with no doubt one of the biggest shopping platform everyone would know. Technically it is not an online marketplace but an ad platform that provides shoppers the same opportunity to browse a variety of products and compare prices.
Interesting fact that when it was released in 2002, Google Shopping was called Froogle. In 2012, the service shifted to a paid advertising model and now is a very successful comparison platform.
How to Add Products to Google Shopping
- Set up a Google Merchant Center account.
- Optimize your product imagery.
- Collect and input your product feed data.
- Link your Google AdWords account.
- Create a Google Shopping campaign.
- Place bids on your Shopping campaign.
- Target and schedule your Shopping campaign.
- Build ad groups.
2.Amazon Sponsored Products
Amazon isn’t technically a comparison-shopping engine, but it works similarly. All you have to do is to register in sponsored products and upload them. You will have access to ads feature on a pay-per-click model
PriceGrabber is a product of Connexity. There are no sign-up fees, and also you will be listed on Yahoo Shopping, which is a nice bonus.
Shopping.com is owned by eBay’s family of companies. This price comparison engine also offers version for France, Germany, the U.K., and Italy.
ShopSavvy is mobile app for price comparison that allows shoppers to search products by a keyword or UPC code or scan bar codes. ShopSavvy will show product prices for the same or similar items online or at other local retailers. It can also tell shoppers which stores have the most units in stock.
Yahoo Shopping is a price alert tool for online shoppers. Shoppers can create a wishlist with products they want to track price history for, and Yahoo will monitor price changes over time.
ShopMania is available in more than 30 countries and runs on a pay-per-click model. Consumers browse the categories or conduct a search on the website, and you pay each time someone clicks on your product. ShopMania also works with Facebook selling.
These was a list of top price comparison engines for e-commerce business. Why use Price Comparison Engines? Simply they work. They do add a visual touch to an otherwise text-heavy searching and shopping experience and proven to have 30% higher conversion rates than text ads.
Have you ever listed your products in price comparison engines? Share your experience in the comments below! I will be happy to answer any questions or submit your project to my team at Astorts Group for evaluation.
Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the CEO of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.