How to increase brand awareness and get more sales? One of the most effective ways is social media promotion. Not so long ago, Telegram began to gain its popularity. Read my article on how to boost your Telegram channel!
How to advertise on Telegram
A feature of the Telegram messenger is a very engaged audience that is not interested in beautiful pictures, but in the content and message you bring.
An advertising post in Telegram is as laconic as possible: a short text with links.
The main traffic is mobile. If you run ads to promote your site, adapt it for the mobile version.
Prepare your channel before running ads. You need to create in it an average of 10 to 15 posts, and then think about promotion. The same goes for subscribers – start with at least 200 people.
Try cross posting your channel on other social networks. If you have a loyal audience, then part of you will definitely support you.
1.Paid ads on other Telegram channels
This is the most popular advertising on Telegram. Select channels that fit your topic. Then you can contact channel admin and discuss conditions. In special services, you can select channels based on statistics and track views number your post has received.
2.Advertising in chat bots
Telegram bot can send advertisements as private messages or chats. The main task here is to find bots that are more likely to be used by your target audience.
It is cheaper to send ads using a bot, and you get much more coverage. The downside is that such ads are often ignored.
3.Collaboration with other channels
When your channel gains 3 thousand subscribers or more, you can start collaborating with other large channels.
You advertise another channel, and this channel advertises yours. The mutual benefit is that both channels exchange subscribers.
Whichever strategy you choose try to buy ads only from owners of large and well-known channels or through exchanges (Combot, Telega.in, Sociate). Analyze the selected channels using rating services (TGstat, @TGStat_Bot), since standard metrics are easy to cheat.
Telegram advertising can be effective as long as you choose the right strategy. This was a quick guide to set up Telegram ads. I wish you the best in building your business. I would be happy to answer any questions or submit your project to my team at Astorts Group for further evaluation.
Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the CEO of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.