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What are the rich results and how to get them for your website?

Rich Snippet results are more eye-catching results which can lead to a higher organic CTR. Read in my article how to implement it easily to your website.

Rich Snippets (also known as “Rich Results”) are Google search results with extra data displayed. This extra data is usually taken from Structured Data found in a page’s HTML. Usually they can include additional information what comes from structured data on the page. You can also use attributes, such as prices, the number of reviews, ratings, or cooking times for recipes as another competitive layer in the SERP. They’re giving you more space to entice clicks with information that matters.

Types of snippets

Reviews a star rating (out of 5). Can be an individual reviewer or aggregate reviews from users.

Recipes: time to prepare the dish, reviews and recipe images.

Video: shows video content

Music: info like album release dates.

Product Markup: price and product images.

Events: Includes information on dates, times, location and more.

Organization: address, logo and contact information).

There are different kinds of rich snippets, that may appear in different types of device

Mobile device only

 “how to” rich snippets can only be shown on mobile devices

SERP features. Anything that’s not a traditional “blue link” search result. Featured snippets, PPC ads, tweet boxes, and Knowledge Panels are all types of SERP features.

Why would you need rich results?

Rich snippets help make your webpages look more precise and attractive in the search results. It adds more trust and entices the click by having the most reviews and displaying the price.

Do rich snippets affect your SEO?

Apparently, rich snippets are not a ranking factor, but they may generate more clicks being more attractive among other results.

How to implement rich snippets?

Usually you can ask a programmer for schema markup generators or you can use plugins

If you’re using WordPress, multi-purpose SEO plugins like Yoast or Rank Math, All in One Rich Snippets or there are even plugins made just for schema implementation.

You also can use Google’s Rich Results Testing Tool. This will immediately tell you whether the code or page is eligible for rich results.

Importance of structured data

Getting more attention and clicks with rich snippets is great, but also structured data behind them is part of something much bigger. Without Structured Data, Google and other search engines have a hard time understanding the key parts of your content.

Google uses structured data to build the Knowledge Graph to give more relevant search results and it also feeds other types of SERP features like Knowledge Panels.

Understanding how the Knowledge Graph works, and how to use it to your advantage is a crucial SEO skill to have now and, in the years, to come.

Rich Snippet results are more eye-catching which can lead to a higher organic CTR and I hope my article will help you to understand how to implement it. I wish you the best of luck building your business. If you have your question, please write it below, I would be glad to answer your questions or to introduce your project to my team at Astorts Group to be evaluated.

Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the CEO of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.

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