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How to create a content that drive conversions. Tips for better ranking

Copywriting is highly important for your SEO. Today I will explain you how to create content that ranks in Google by implementing good SEO strategies and tips.

What is SEO copywriting?

SEO optimizes (enhancing the effectiveness of) your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms. In simple words is creating a content that ranks high in Google, drives good traffic, engages readers, and ultimately convinces them to take action – buy a product, subscribe to your account, leave a phone number.

So to get a qualified traffic to your webpage you will need a qualified content. To do so you need to apply the following copywriting strategies

Relevant title matching the search intent

Don’t use to general topic in your title, like T-shirts. Another mistake of such a title can be a wrong article type, Google ranks posts according types – buying or learning. The article about T-shirt can be buying mode since there are a lot of e-commerce stores. Be sure you are creating a right content matching the search intent.

When creating an article don’t forget about right format as well, as there are different examples of it -

how-tos, listicles, news articles, opinion pieces, and reviews, video reviews, etc.

Make text comfortable to read

Its is should be easy to read, to do so put annotations, add notes, split to paragraph making it easy to understand the key points of text. Sidenotes and other elements like blockquotes and call-out boxes help break up the monotony of the post. Include some multimedia and images or infographic.

Make text easy to read

Nobody wants to read long sentences with complicated language, opt for short sentences and paragraphs.


Make catching titles

To catch the attention of your visitor, create good title, adding powerful words, trigger a positive or negative emotional response.

Here are some good business headlines:

  • 5 small business trends that will affect your sales
  • How to start an online shop that customers will love
  • Funding: how to raise $15,000 in 2 months

My Tip: for better SEO you can add the year in your title “How to improve your SEO in 2020”

Put call-to-actions (CTAs) at the end

With a good text you are inviting a visitor through a marketing funnel, with a good title you catch the attention, with first paragraph you awake their interest and desire and at the end you shall induce them to make an action with the right CTA. If you don’t tell them what to do they wouldn’t know. Always chose the right call-to-action to the right stage in your customers’ journey because not every text is a selling text.

I hope my article about SEO copywriting has shed light on your vision of it. I wish you the best of luck building your business. If you have your question, please write it below, I would be glad to answer your questions or to introduce your project to my team at Astorts Group to be evaluated.


Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the CEO of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.


Please write me an email with your specific case or book a Skype call, my team and I will be more than happy to help you to find the best solution for your business need or to advice and support you to start the new business venture.

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