How to sell a product or service? One way of marketing is to sell it using a personal brand, which in your case can be an ideal alternative. Today I will tell you how to build a personal brand in 2020.
What is a personal brand?
A personal brand is a set of tools to promote your business and services. This is the image that people have when they hear your name. For example, Elon Musk, Richard Branson, Steve Jobs. Without a doubt, people are more likely to buy a product or service from a specific person with a history and values that respond than with a company he hardly knows. The brand will give you recognition. You will be associated with specific things, for example, your audience will perceive you as an expert in medicine or a person who can set up sales marketing funnels.
Experts agree that the base of a personal brand are three things: professionalism, popularity and reputation. Professional skills can be honed with experience and regular practice. But popularity and reputation are external resources that you can get if you carefully work out the strategy of promoting your personal brand and follow it.
Benefits of having a personal brand
- the ability to sell products more expensive than the average.
- High competitiveness of your business projects
- Audience loyalty.
Who needs a personal brand?
1) Individual entrepreneurs and owners of their own business
2) Freelance specialists who decided to work for themselves. In order to find more customers, you need to declare yourself as a professional. Earnings of each freelancer directly depends on how many people know him.
Personal Brand Strategy
Before you start working with a personal brand, you need to decide on a concept. Think about what associations you want to cause and think over a line of behavior. Write down what values are important to you.
Identify a niche, expertise, what you are strong at. Work on the legend and message you want to convey.
As with products, you need your own USP, a unique selling proposition. Highlight your uniqueness, that is, how you differ from experts similar to you.
Clearly distinguish the target audience, make several portraits of an ideal customer, think about what pain your audience has to use it selling texts and publicity.
How to promote your brand?
- articles in external sources
- own research and investigation about the topic
- own book
- activity in social networks, storytelling, live broadcasts, collaborations with other experts. Currently, social networks are very powerful tools of marketing. High involvement in social networks will give good results for your business.
- making speeches at conferences
One of the main conditions when building a personal brand is being yourself. Do not broadcast what is not close to you just because others are talking about it. People quickly consider falsehood and will not support you. Show not only expertness, but also the versatility of your personality and then the results will not be long in coming! Be constantly visible in a professional environment: share your knowledge, observations, help your audience to find answers, take an active part in public professional life.
Do you have your own personal brand? How do you promote it? Share it in the comments below! If you have your question, please write it below, I would be glad to answer it or to introduce your project to my team at Astorts Group to be evaluated.
Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the CEO of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.