Do you have your own e-commerce business? Read my top strategies that will help you to make it grow faster and blow your competitors out of water.
While the e-commerce economy is having a significant growth, you can only expect to see results if you apply right strategies. That means focusing on the following critical tips for ecommerce success.
1. Chose right e-Commerce platform
You need in-depth vision to identify any potential issues before they arise while doing your business. I strongly advice to evaluate all e-Commerce platforms because it will be an engine for your whole operation. Each has its pro’s and con’s.
You need to platform that would fit your needs
Things to consider are:
- Pricing and payment, extra charges
- Security
- Marketing
- Integrations, modules, API
- SEO and mobile friendliness
- Customer service
2.Invest time and efforts in SEO
As the e-commerce economy experiences rapid growth, more and more businesses will be entering this increasingly crowded space. That means it will be more important than ever to stay on top of SEO in order to stand out from the competition. Connecting with a skilled SEO will help you stay competitive in the long run.
3. Use all marketing channels
Apart of all social networks, I advise use other tools as newsletters to inform your database about promotions, evaluate opportunity to be present in different magazines or blogs. You also can automate your email marketing. Using pre-set triggers allows you to send hyper-relevant and timely messages seamlessly, delighting your subscribers. For instance, if a customer abandons his cart, an email can encourage him to revisit the site and complete the transaction.
4. Make it friendly in mobile
According statistic 61% of consumers said they were likely to leave if a site wasn’t mobile friendly. Common fact is that mobile-only users now exceed the number of desktop users around the world.
So, it is highly important to provide the best possible mobile experience for your customers.
I advise my clients to work on the following things
- Make your site responsive
- Site speed, make it faster
- Optimize your mobile site and improve site search
- Simplify the checkout process to reduce abandoned charts level
Running a lucrative eCommerce business is possible when you employ the right tools and tactics to grow your business. All it takes is some hard work and strategy to make it grow. What strategies did you use in your e-commerce business? Share in the comments below! If you have your question, please write it below, I would be glad to answer your questions or to introduce your project to my team at Astorts Group to be evaluated.
Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the Ceo of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.
