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Ultimate Guide how to sell an online course

Working in online business for many years I’ve gained a lot of experience I would love to share with my subscribers and all entrepreneurs.

Nowadays making money online is one of the hottest topics and having a good idea can simply change your life fro the better. One of these ideas how to make money online is to monetize and sell your knowledge via any online course. If you are an expert in any field you can perfectly make money online.  Few things you need to have – stable strategy, persistence, powerful marketing campaigns. In this article I will explain a strategy and my top secrets that can blow your competitors out of the water!

Before we go deeply let’s think why people actually chose online courses?

  • It is comfortable, no specific timetable

  • Effective way of education, it is interactive

  • People can combine it with their jobs or other studies

  • People can repeat any lesson as many times as they want

How to start? I would chose the whole prices into 2 stages – course preparation and its marketing (selling part)


1. Chose a topic

2. Identify your audience. You have to know exactly who your audience is, whet these people want to learn, their age, and language

3. Create powerful, memorable, interactive content. Content is one of the most important part. Make it as interactive as possible. Always opt for practice, make tasks, worksheets, to-do lists. People usually don’t remember the theory, they remember the material they put an effort to remember.

4.Build your brand. People have to believe you have experience, they need to want to learn from you. Highlight your experience in the field, achievements, collect reviews, ask feedbacks.

5. Build your own website where people actually can order your course, see your presentation with social networks links, reviews, etc. You can opt for e-commerce solution or just do it in any blog and integrate PayPal Payment gateway.


1. Offer your courses on other platforms. Make investigation about e-learning platforms where you can distribute your product. I can name platforms like Moodle, Totara, Joule, etc, but there are plenty in the market, I am sure you will find the right one for your specific type of product.

2. Course searching engines

Don’t forget to consider some course searching engine, as an example is that aggregates different courses and even offer affiliate marketing channels.

These are some strategies on building and distributing your online course. I hope my article will inspire you through your jorney to succes! If you have any questions, please write it below, I would be glad to answer it or to introduce your project to my team at Astorts Group to be evaluated.

Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the Ceo of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.


Please write me an email with your specific case or book a Skype call, my team and I will be more than happy to help you to find the best solution for your business need or to advice and support you to start the new business venture.

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