Facebook Messenger marketing is one of the most influential tactics in Digital Marketing today.
Do you want to improve and boost your marketing activities? Read this article and you find out what role chatbots play, and how you can use these tactics.
What Is Facebook Messenger
Facebook Messenger as a channel for reaching individuals at scale with targeted messages.
Differences between Email marketing
Messenger is conversational, interactive, and instantaneous. Email marketing tends to be more detached, impersonal and delayed. The use of chatbots is a great difference between 2 channels.
Functions of Chatbots
Chatbots are automated messaging programs that can
• ask questions
• drive traffic to landing pages
• gather feedback
• make reservations
• offer downloadable resources
• provide 24/7 customer service
• provide feedback
• purchase items
• schedule appointments
• segment users
• send blasts
• simulate conversations
• track order status
In other words, a well-designed Messenger chatbot can effectively do the work of an entire marketing department.
Forbes has referred to Messenger Marketing as “the new way to do business.” According to researches, Messenger marketing “is set to become the world’s single biggest marketing channel in the next 5-7 years.”
There are two reasons why Messenger is such a powerful marketing channel.
Strategic reason
Strategically, it’s all about first mover’s advantage. Few businesses are using Facebook Messenger marketing or they aren’t using it to maximum potential. Most businesses don’t have a chatbot connected that replies instantly, giving solutions to your customers. Arena is still uncrowded so it is your opportunity to use to its maximum potential!
Tactical reason
Messenger marketing crushes email when it comes to engagement. A competitive email marketer can expect to achieve 5-10% open rates. But with Messenger marketing, open rates skyrocket to 70-80% in the first hour. This is huge difference, as you can see. What would you choose?
How to use
One of the best ways to begin using Messenger marketing is to add a widget to your website. Once you add the widget, contacts can send Messenger chats to you without even leaving your website. Those messages are updated automatically in Facebook Messenger both on desktop and mobile, so you won’t lose them. After its integration you can auto-respond and help the user go through your conversion funnel. Plus, that user is now a lead and you can send them messages in future.
So, Facebook Messenger chatbots are absolutely multifunctional — lead generation, lead scoring, customer service, placing orders, requesting help, getting information, offering upgrades, setting appointments and so on.
The more you experiment with Facebook Messenger marketing, the more opportunities you’ll discover for growing your audience and increasing the effectiveness of your marketing.
This is how Facebook Messenger chatbots work and I strongly advice to implement it for your business. If you have your question, please write it below, I would be glad to answer your questions or to introduce your project to my team at Astorts Group to be evaluated.
Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the Ceo of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.
