I am often asked from my subscribers about new trends in digital marketing that is more advanced and innovative than ever before!
I like reviewing innovation in marketing and see what is hot. In this article I want to share with you the most effective tips I have used.
1. Video Content
Based on my experience and experience of other entrepreneurs, people are more inclined to watch videos compared to reading long articles. Videos are more engaging, personal and search-friendly.
My advice to you is to create attractive, informative, easy content and distribute it via different channels like Facebook, Instagram or YouTube.
2. Artificial Intelligence and Machine Learning
This is an exciting new trend and I believe we will see a return from the latest AI tools supporting the many marketing applications for AI. Within AI, the most popular marketing applications will enhance personalization and marketing automation.
3. Voice Search
We are moving towards voice search, there is a trend people use it more often. According to Comscore, by 2020 almost half the searches on Google will be through voice search.
So, if you want your business to prosper and thrive, make sure to leverage voice search. For voice searching optimization you can do these steps
-Think about voice chat bots that can help your clients to find useful information, place an order, track it, etc
-If your site is not HTTPS, make it HTTPS.
-Male the loading of your website as fast as possible
Don’t forget it’s better to have short answer rather than one paragraph long.
4. Marketing Funnels
This point is very important. In the start, marketing funnels were easy. People used to just optimize their campaigns for a keyword, and people would convert right then, or they wouldn’t. Now it’s getting to be more difficult
You have to analyze constantly the conversion right and search how you can improve. Effectiveness of your campaign is the key point of sales and revenue!
5. Content Marketing
The are some disagreements about popularity of content marketing, some people are saying it is losing its point, but I am sure blogging is still so popular that everyone is doing it. Content marketing can be applied by all types of business regardless of their sector or size. Obviously it has become quite difficult to compete with top articles that’s why you need to create amazing content to outstand. If your content is attractive you will get shares and more traffic.
What about Digital experiences?
We have to focus not only on creating mobile responsive website designs for the use of smartphones is now but on accelerating speed and personalization and conversational user interfaces based on improved insight.
Google has long proclaimed the importance of download speed.
So, my advice is to use different technologies for accelerated mobile.
These are digital marketing trends I strongly advice to implement. If you have your question, please write it below, I would be glad to answer your questions or to introduce your project to my team at Astorts Group to be evaluated.
Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the Ceo of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.