Guy Kawasaki is an outstanding entrepreneur who made successful dozens of startup companies. He is the author of many business books, that inspire entrepreneurs.
He published a book The Art of Start and shared with its audience several secrets about it. Discover them in my article!
Focus on Meaning
Focus on making meaning, not money. You won’t find success if you only concentrated on money making. Rather than that successful entrepreneurs are focusing on making contribution and something useful for the society.
Make right mission statements
Your company mission statement shall be clear and easy for anyone. Instead of long sentences that people can hardly remember, concentrate on few words. Take a look on wonderful examples below
Wendy's: "Healthy fast food"
FedEx: "Peace of mind"
Nike: "Authentic athletic performance"
Guy Kawasaki: "Empower entrepreneurs"
Clear old and make a room for new things
Instead of improving something that doesn’t really serve anymore, Guy Kawasaki recommends clear it and create something truly new. For example, Apple had to kill the Apple II in order to make way for the Macintosh.
Keep going even is your project not perfect
Some entrepreneurs can wait forever until their project is perfect and finally never launch it. But Guy Kawasaki recommends keep going and release beta versions and then improve it in order to keep going forward.
Voltaire once said, "The best is the enemy of the good."
It would be good to create different products range for different kind of target audience.
High value, low uniqueness - You compete on price.
High value, high uniqueness - This is where you make money, margins and meaning.
10/20/30 Rule in your presentations
When making presentations to clients or investors, use:
10 slides – usually speakers use about 50 slides
20 minutes - You may have an hour, but some people will be late, others may leave early, and you want plenty of time for Q&A.
30 point font – use a bigger font instead of a small one. When people use small fonts that means they use lot of texts, means they don't practice.
Hire people who are as passionate about your product as you are. Often passion is way more important than diplomas number or relevant experience.
Loyal and motivated employers tend to show more results and efficiency in the work.
Lower Barriers to Adoption
Make it easy for people to buy and use your product: the more intuitive the interface ism, the better. Nobody wants to spend time on learning how to use the products.
If you want to start a business, you constantly need to solve meaningful problems and take decisions. It is hard job but it worth it. I hope ideas of Guy Kawasaki will help you in your way to successful startup! Share your opinion in the comments below! If you have your question, please write it below, I would be glad to answer your questions or to introduce your project to my team at Astorts Group to be evaluated.
Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the CEO of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.