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What companies will be involved in metaverse?

The concept of metaverse gained its popularity after the COVID-19 pandemic as restriction measures shifted things from offline to online when it comes to our life, business and entertainment.

As the trend spiked, technological giants have begun their developments towards metaverse. Nowadays there are more than 2,000 different projects that connected to the metaverse. These are video application for work, workspaces, blockchain-based games, social networks, and more.

Digital clothing, AR masks, NFT tokens and digital art items - this awaits us in the metaverse.

Let us take a closer look on how bi tech giants that are contributing now to metaverse.

  1. Google

Google is actively developing augmented reality and investing billions in it.

For instance, a project named Google Cardboard is considered one of the most successful VR project. It´s not first AR project for google –the company had its previous augmented reality experiment, Glass. Today the glasses are marketed as a tool for enterprise businesses.

  1. Facebook Meta

Meta, previously known as Facebook, apart of renaming the company, which is already bi step forward to metaverse already owns its special VR hardware.

There are several big projects from Facebook that link to metaverse: Horizon and Rival Peak.

Horizon is the virtual Facebook. Users can navigate, play, communicate, watch and play ames through special VR lasses.

In addition, Facebook Horizon launched an application for work where the 3D avatar follows all your movements and facial expressions.

Rival Peak is another project from Meta, a reality show where AI-controlled heroes can perform actions that viewers of the show present to them in real time.

  1. Microsoft

Microsoft  started to invest in AR project long time ago, for example it released the Hololens, mixed reality glasses in 2015.

Now is focusing more on workspace - virtual offices and oter environments for metaverse.

Microsoft plans to create virtual spaces for their workers in and make standard video calls with AR concept.

  1. Apple

Apple is focusing AR technology.

The company announced ARKit, the developer environment for creating augmented reality applications.

  1. Tencent

China's Tencent is one of the world's largest video game publishers and messaging service providers, it owns famous platform WeChat. They have publicly mentioned their focus on gaming as an entry point to the metaverse with their already existing technology.

Gaming platform Roblox, which entered the Chinese market through a partnership with Tencent and reached a $ 45 billion valuation when it debuted in New York in March, announced in September that it aims to create a metaverse “where people can connect in millions of 3D objects to learn, work, play, create and communicate. "

  1. Binance

Product from Binance - Binance NFT Marketplace bringing together buyers and sellers of digital metaverse assets. Binance also offers liquid markets for metaverse tokens to trade.

  1. NVidia

Nvidia Corporation is an American multinational technology company that designs graphics processing units for the gaming and professional markets.

NVidia aims to provide hardware, SDKs for developing Metaverse tools.

Omniverse, a computer graphics and simulation development platform launched by Nvidia Corporation is one of the most elaborate metaverse strategy.

  1. Epic Games

Epic Games, Inc. is an American video game and software developer that brought us the Fortnite phenomenon, announced in April it is raising $ 1 billion to fund its "long-term vision for the metaverse."

  1. Baidu Inc.

Baidu, Inc. is a Chinese multinational technology company specializing in Internet-related services and products and artificial intelligence. A day after Facebook announced the name change, has filed trademark applications for the term "metaapp" in the categories "communication", "scientific tools" and "design research", according to the entry on the Qichacha legal registry website.

  1. ByteDance Inc

ByteDance is a Chinese technology company operating a range of content platforms that inform, educate, entertain and inspire people across languages and countries. The metaverse is also believed to be the main reason for the acquisition by ByteDance Inc. China's largest VR headset manufacturer Pico Interactive Inc. in August, and a 100 million yuan ($ 15.6 million) investment in Roblox's Chinese rival Reworld in April.

Final thoughts

Metaverse could be as important and exciting as the shift from PCs to smartphones. This could generate a whole host of new professions, digital products and tools.

One of the great things about the metaverse is that it can't be created by just one company or person. It's a complex combination of life, work, and play. Small teams are on the same stage as large global companies, and anyone can help build the metaverse.

Alessandro Rocco Pietrocola is an entrepreneur, fintecher, investor, blogger and author based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, UAE, Middle East and New Zealand as area of interest! At the moment is the CEO of Astorts Group. He is an UK FCA (Financial Conduct Authority) and NZ FSPR (Financial Service Provider Register) Approved Person and has great experience as director of regulated companies.
He uses to dedicate part of his life to inspire others and help them achieve the most out of their lives. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He is Member of Institute of Directors in London, Member of Changer Club in Riga, Member of Fintech Association of Hong Kong, Member of Singapore Fintech Association, Member of Non Executive Director Association in London and Member of Alumni Network of Draper University in San Francisco. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.
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Alessandro Rocco Pietrocola is an entrepreneur, fintecher, investor, blogger and author based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, UAE, Middle East and New Zealand as area of interest! At the moment is the CEO of Astorts Group. He is an UK FCA (Financial Conduct Authority) and NZ FSPR (Financial Service Provider Register) Approved Person and has great experience as director of regulated companies.
He uses to dedicate part of his life to inspire others and help them achieve the most out of their lives. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He is Member of Institute of Directors in London, Member of Changer Club in Riga, Member of Fintech Association of Hong Kong, Member of Singapore Fintech Association, Member of Non Executive Director Association in London and Member of Alumni Network of Draper University in San Francisco. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.
DO YOU NEED MY TEAM HELP?

Please write me an email with your specific case, my team will be more than happy to help you to find the best solution for your business need or to advice and support you to start a new business venture.

Contact me
City
DO YOU WANT TO JUMP INTO A ONE-ON-ONE CALL WITH ME?

Take your chance to learn from who have done most of the stuff he is talking about for himself and he knows what works – and what doesn’t – in the real world.

Consulting

Book a Wake Up Call with me, if you are moving the first steps in the business world and you wish to learn how to get started!

Wake up call

Book a Check Up Call with me, if you are already in business and you wish to check up your business and leverage my experience to improve your structure or expand your business.

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