Last year was full of integrations and acquisitions, many companies merged together to collaborate, solve all possible issues and bring better results and profit.
Companies invested in martech solutions to broaden their digital capabilities. Let’s review some major acquisitions from 2019.
Google acquires Fitbit for $2.1 billion
The San Francisco-based Fitbit designs different digital fitness trackers. It also supports its functions in smartwatches to keep pace with Apple and Samsung. It provides corporate wellness programmes for businesses and a set of applications for users to track their fitness.
McDonalds bought Dynamic Yield
In March, McDonald’s bought Dynamic Yield to personalize digital experiences across its drive-thrus, kiosks and mobile app from human-operated to machine-operated, cutting down on human time and error when taking orders through the terminal.
Nike buys Celect
Nike bought the predictive analytics platform Celect to help forecast how and when consumers purchase certain products.
Social platforms
-LinkedIn acquired identity resolution platform Drawbridge;
-Twitter purchased machine learning startup Fabula AI;
Facebook acquires CTRL-labs
Facebook is acquiring CTRL-labs ($500 million - $1 billion) – the New York-based startup that develop a 'brain-computer interface' via a proprietary software platform and wristband.
Also Facebook bought Grokstyle, a visual technology company originally aimed at retailers.
Apple acquires Intel's modem business for $1 billion
Apple bought Intel's smartphone modem business in July, to lower the cost of producing 5G-connected handsets, wearables and connected devices. This acquisition will bring around 2,200 Intel employees.
Microsoft acquires cloud migration specialist Movere
Microsoft announced it has acquired cloud migration specialist Movere in September.
- Salesforce
Salesforce bought Tableau to broaden its data visualization capabilities. The deal delivered more robust tools for users, helping marketers better extract data from the Salesforce CRM platform.
-PayPal acquires Honey for $4 billion
PayPal will buy Honey Science Corporation – best known as the maker of the popular deal-finding browser add-on Honey – for $4 billion. Honey provides different services to simplify the consumer shopping experience.
Mastercard to acquire Nets for €2.85 billion
Mastercard announced it was buying Danish payments platform Nets in August. It will add the firm's clearing, instant payment services and e-billing software to its payments portfolio as a result in a bid to get closer to real time payments for its customers.
Amazon buys wi-fi router maker Eero
Amazon bought the wi-fi router company Eero in March. Amazon is expected to operate Eero as a standalone unit, headed up by existing CEO Nick Weaver, much like it has done with smart doorbell company Ring, which it acquired last year.
These were top acquisitions for 2019. What do you think about each one? Share in the comments below! If you have your question, please write it below, I would be glad to answer your questions or to introduce your project to my team at Astorts Group to be evaluated.
Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the Ceo of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.
