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Best sales engagement practices

Nowadays customers are becoming more sophisticated and it is essential to keep up with all trends to be ahead of your competitors and to use the best practices that will lead you to a win. Read in this article how can you improve your sales engagement strategy.

What is Sales Engagement?

Sales engagement can be defined as the interactions that take place between a buyer and seller and can be measured in time and touch points. For example, a buyer’s view time on a presentation or webinar, or whether he or she viewed or clicked on an email. These are measurements of sales engagement.

As sales engagement technologies become more and more ubiquitous, people who use practices wisely and best technologies are more likely to beat their competitors and win.

My advices about sales engagement

1. Researching Prospect Personality

The most important thing is to study and know your customer – what problems they have, what can you offer them to solve it. It is highly important to know their mindset and approach them with the strategy that aligns the best way with their goals, and not your goals. Also, r doing a proper research on your customer will help you strike right conversation that will lead you to results, rather than just sending a cold pitch.

2. Integrate AI to drive messaging

There’s too much data available, and there are few companies that integrate AI for communication successfully. That’s a true lost opportunity in a world increasingly driven by artificial intelligence. So, use this opportunity to make a communication with your client and be ahead of your competitors. Nowadays there are plenty of ChatBots that you can integrate on your web.

3. Be aware of effectiveness dynamic of all channels

In sales engagement especially, what works today won’t necessarily work tomorrow. Your most effective channel can lose its popularity very fast and you have to be aware of it by constantly tracking traffic and sales. The most important is to adjust quickly by switching to another channel that can be more effective. Don’t lose your potential customers!

4. Be aware of new trends  

Be aware of all newest advancements in sales engagement to use the most advanced optimized methods of communication. For example, video mail is the latest technology being leveraged among sales engagement platforms. There is a 60% improvement in open rates, and a forward rate of 70-90% of emails that contained personalized sales videos.

Take advantage of customizable video content as a one of the key ways to drive customer and prospect engagement!

If you follow these practices to better your sales engagement, it’s highly likely that you might get an edge over your competitors. Which practices are you following to better your sales engagement? If you have your question, please write it below, I would be glad to answer your questions or to introduce your project to my team at Astorts Group to be evaluated.

Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the Ceo of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.


Please write me an email with your specific case or book a Skype call, my team and I will be more than happy to help you to find the best solution for your business need or to advice and support you to start the new business venture.

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