It’s a well-known fact that the product must be popular with customers to be bought. And to become popular it must be good enough so that people would trust you and your production.
But you can’t make people trust you in one moment, because there a quite big job must be done. There are some strategies that can help you promote your product.
1. Reliable product
Your product must be good and reliable. It must bring people new and bright emotions. People must be impressed by the quality or design or some unusual features of your product. I like to mention Steve Jobs, but I’m sure he really was a genius of his field. Why did people start buying the production of Apple? Because their products were so good that people immediately liked them and they have saved their reputation till now.
It’s obvious that people usually believe those who are honest. A lot of entrepreneurs and sales-people are trying to attract the audience so much that they overplay trying to be very honest to the people only to make them like them. Don’t cheat customers trying to convince them to like you, just be yourself and be honest. People like those who are sincere. Don’t be afraid to speak not only about your goals but about your failures as well and the audience will understand that you are a real person and will believe you.
Do you trust your customers the same as you want them trust you? You actually should. You must value them and respect not only because they bring you money. Your clients should be important for you. So listen to them if they like your product or service, but listen a thousand times more attentively if they don’t like and following their recommendations you can improve. That way people will like you because everybody likes to be heard. And of course they will trust you.
It is not easy to earn your customers’ faith, but it is very easy to lose it in one moment. So the quality of your product or service must be the same all the time (and improve if possible). People will see that your company is stable and will know what to expect, so they will be able to trust you. The message that you are trying to deliver to your customers should be very honest and informative, but also original, because nobody likes anything ordinary. The same thing with design (let’s speak about Apple again : not only message was always original and of good quality but also design of the products; after some time people saw the tendency that all the changes only improve the product and started trust it).
Well, all this thoughts might seem obvious, but you see that in our market there are a lot of companies who forget about these key points and lose their clients. That’s so easy, isn’t that?
Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the Ceo of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.