Key SEO Strategies for 2020

1. Authority

Previously domain and website content authority were determined by links. Now, Google evaluates the site, also basing on expertise, credibility and reliability (also known as “E-A-T”). Become an expert (or hire one). If your texts are written by random copywriters, then you have to change this strategy. Google wants to include content prepared by real experts in their fields. For example, medical content should be written only by health experts.

2. Transparency

According to the new rules, the following should be indicated on the site

• a page with detailed information about you / your activity;

• contact page, which is easy to find;

• references and external links from various sources;

• privacy policy and user agreement;

• name of the author in each article.

3. On-SERP SEO

SERP (Search Engine Results Page) is a search results page that Google displays in response to a search query. On-SERP SEO – is a search engine optimization to get several positions of the first page. To get an extra position in the SERP, you need to get into featured snippets of Google To do this:

• Include accurate responses to queries in your content. The answer should not exceed 40-50 words.

• Improve user experience. Think about how to increase the number of views, the time spent on the page, the number of unique views, etc.,.

• Create answers for inquiries-questions. Blocks with answers are displayed on 41% of question requests.

4. Google My Business

Submit your site to Google My Business, and your company page will be shown very first in a separate block. This works especially good with local companies.

5. User Intent

This means the intention of the user, which he has when entering a search query. Google uses the RankBrain algorithm to search for the most relevant answers. The principle of operation of it is based on the work of neural networks, which determine the meaning of requests and compare it with possible answers.

In particular, to determine the user's intention, search engines:

• track the location of the questioner;

• identify the device used to search;

• check the previous query history;

• compare similar terms;

• establish the context for the use of these words.

6. Technical website optimization

This is fundamental part of your website. Check these parameters

-Page loading pages. If the site loads for longer than 3-5 seconds, not every user will wait for the download to finish.

-Be responsive. The popularity of mobile devices is still growing.

-Duplicate content. The presence of duplicate information provokes incorrect site indexing. Search algorithms may find the wrong page to be relevant.

-HTTPS protocol. Google prefers to show sites with a secure protocol

-Micro data. Using Schema.org, Open Graph and Microformats helps search engines better understand the content and, therefore, increases the chances of getting to the top results.

-Filling meta tags. HTML tags should provide the right information to increase the semantic value of the pages.

7. Voice search

Voice search is a trend that many tried to implement in 2018, as many users prefer to find content by voice search. I recommend adapting your website for voice search queries.

8. Video content continues to gain popularity

Online video is exploding at an explosive rate. According to studies, by 2021, 80% of all Internet traffic will be directed to video. If you add video content on your website and link it with your YouTube channel, then you will be one step ahead of all your competitors!

I hope this article helps you to build winning SEO strategies and get results. Feel free to share it in the comments below! If you have your question, please write it below, I would be glad to answer your questions or to introduce your project to my team at Astorts Group to be evaluated.