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How to promote Instagram in 2020

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Instagram is one of the most popular social networks in the world. Today, Instagram can become an endless source of customers, but you need to perform specific actions to promote it.

Keep in mind that this is a very competitive environment with more than 1 billion users, artificial intelligence, algorithms and creative brands.

Working on a strategy

Before you begin to take any action, you need to decide on a strategy. You need to set a clear goal and, on its basis, think about your account style. Make a content plan for the coming month. In the content, the topics of the posts should alternate (for example, 1 advertising post, 1 entertaining post, your own photo, macro shooting). You need a clear understanding of what you want to sell and how your account will attract your potential subscribers.

Be sure to conduct a market investigation. You must understand

Competitors' channels and tools

To what subscribers respond the best way

The maximum and average number of followers for your niche accounts;

This information needs to be updated periodically. Do not repeat after your competitors, but do even better, work on what others lack, and only in this way you will succeed

Working on a visual component

The most important thing is the design of your profile. The first impression is the surest ...

Make sure that

The search keyword must be in the username or nickname. These two fields are indexed by the search engine.

Filled profile bio. Write what you do and where you are located. The user has 4 seconds to decide whether to stay on your page or not.

Clickable link. Share with followers a link to your site, profiles on social networks, a YouTube channel. You can use the taplink service.

Regarding the design of the posts, be sure to do everything in a single style, or even a one shade. Use photo editing programs and select 2-3 filters to help you. The profile should be aesthetically beautiful. Avoid dark images.

Attracting an audience

Personal contacts

The audience of followers in connected social networks can help you. The more contacts you have there, the more subscribers you will receive from performing these actions.


Now users find the information that is interesting to them by hashtags. You can add up to 30 hashtags to one publication.

You can use:

the place or event where the photo was taken;

interests for which the target audience can find you;

hashtags describing what is shown in the photo;

Popular hashtags from competitors and their subscribers.


Use geolocation in your posts. Many bloggers use fashionable locations in their city.

Working on content

Previously, Instagram was a visual platform only for instant photo sharing. Times have changed, now bloggers are actively working on useful and unique content. Key points - posts should be written in simple language, separated in paragraphs, include involving activities, questions, suggestions to vote. Simple suggestions like “leave a like” or “save this post” really work. People need to be told what to do.

Working on engagement

Engagement is now more important than the number of subscribers. After all, a huge number of subscribers can hide the bots, so Instagram has introduced clever algorithms that responds to high engagement

You can offer to solve a problem or guess a false fact. Any method that can motivate user activity under your posts is good.

Be a speaker

To be a speaker at relevant events are an important component in building a personal brand. Find events where you could be a speaker with an interesting topic. Also, do not ignore invitations to business meetings and parties dedicated to your activities.

Go live

Live videos in Instagram are a great opportunity to attract users during a direct appeal. It is always better than any paid content.

User-generated content

All people like attention, so try to post user-generated content. You can get it by arranging a creative contest among your subscribers. For example, if you are a children's toy store, you can hold a competition for the best drawing. If a satisfied customer has written to you, you can also share it.

Instagram paid advertising

The Instagram algorithm is very fond of advertisers. Ordering ads is an easy way to get your desired audience. Using targeted advertising, you can quickly gain subscribers and promote your posts on the social network.

Be yourself

Do not forget that your page should reflect you, your company or brand. Do not try to fully match the perfect pattern. Natural live photos and chat brings you closer to the audience. So, people feel that you are just like them.

I hope this article will help you to promote your brand and an Instagram account. If you have your question, please write it below, I would be glad to answer your questions or to introduce your project to my team at Astorts Group to be evaluated.

Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the Ceo of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.


Please write me an email with your specific case or book a Skype call, my team and I will be more than happy to help you to find the best solution for your business need or to advice and support you to start the new business venture.

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