Do you have a personal brand and you are wondering how to make it more successful and set apart all your competition? Then read my hottest tips for 2020 in this article!
Before we start let’s analyze what is brand positioning and why we need to work on it
What is Brand Positioning
Brand positioning is defined as the conceptual place you want to own in the target consumer’s mind — the benefits you want them to think of when they think of your brand.
It is very important to create our positioning statement, what is a one- or two-sentence declaration that communicates your brand’s unique value to your customers in relation to your main competitors.
Before we start to compose a positioning statement, we have to think about 4 key components
1.Product category
With which category your brand should be associated
2.Target market
Who will be your public?
3.Difference key point
What benefit have your brand?
4.Reasons to believe
What proofs need to be demonstrated
After we analyze all these components, we can proceed to create our positioning statement. The following model is often being used.
To (target audience) Product X is the only (frame of reference) that (benefits delivered) because (reasons to believe)
Advantages of BP
· customer loyalty
According statistic data, people tend to buy again from a well-positioned or well recognized brand as there is more trust to the product
· an improved image
· and a relatable identity
· Better margin and sales
· Long-term results and presence in the market
Positioning strategies
1. Establish an emotional connection with your audience on a human level before going in for the hard sell builds trust. It will help your customer to have positive experience with your company’s brand.
2. Unique preposition. Try to stand out from a crowd offering your audience a unique preposition. Having so many options to chose from your customer should know exactly why he or she need to buy from you.
3. Become a solution
To be a solution is a rule number 1 in business world. Successful entrepreneur never thinks about gaining money only, but what he can offer to society. So, you should always be looking to problem solve on behalf of your prospect.
What do you think about brand positioning? Do you have a brand you would like to position better? Do you have any ideas about it’s strategy? Share it in the comments below! If you have your question, please write it below, I would be glad to answer your questions or to introduce your project to my team at Astorts Group to be evaluated.
Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the Ceo of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.
