We love Instagram. Smart business owners and entrepreneurs also use this powerful platform turning it into massive source income.
Thus, Instagram has become a lucrative marketing tool for businesses, especially for ecommerce businesses. Let’s analyze top strategies to implement for marketing in Instagram to get the highest possible returns
There are 25 million businesses on Instagram. The most engaged brands on Instagram include:
-National Geographic: 112 million followers
-Nike: 83.9 million followers
-NBA: 38.3 million followers
-Chanel: 35.4 million followers
-Louis Vuitton: 32.6 million followers
-Adidas: 23.9 million followers
-Starbucks: 17.9 million followers
-GoPro: 15.8 million followers
You can be next! Nowadays ecommerce brands have more ways to convert followers into customers.
1. Find the feature that works best for you
Most people tend to think that the only way to sell is to constantly upload photos, but for example for you the most powerful tool can be Stories or IGTV, it can be direct video to interact with your audience. Just chose the best feature and use its potential to the fullest.
2. Creative Marketing approach
Don’t forget about creativity. As IG content is mostly visual, yours must attract your customer from the first glance. Fill your photos and video content with twisted joyful marketing approach, entertain your audience. Play with different effect on video, like boomerang, rewind camera
Now as IG algorithms only shows the most engaged post, it is also better to interact with audience – ask questions in caption, their opinion and ask them to vote. The more comments you get, the better will be your level of engagement.
4. Relevant hashtags
And yes, it is highly recommendable to use relevant hashtags to promote your business. You can use up to 30 in one post. It Is better to change hashtags from time to time. So far, the most-used hashtag of 2019 is #love. If your business is local the best idea is to add your city in hashtags, for example #dressesbarcelona
What Instagram marketing tips have you used to promote your business? Tell us about your experience in the comments. If you have your question, please write it below, I would be glad to answer your questions or to introduce your project to my team at Astorts Group to be evaluated.
Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the Ceo of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.