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Have you ever read a book by Gregory Mankiw about 10 principles of Economics? If no, I advise you to read this article where I outline the most significant principles that rule global economy and it will help you to have a better understanding in it!

So, in his Principles of Economics outlines Ten Principles of Economics that we will replicate here, they are:

1.People face trade-offs

What does it mean? Simply, there is no free things, to get one, we usually have to give up another thing that we like. Making decisions requires trading one goal for another.

As an example – the more government invest on national security, the less it can invest on consumer goods.

This is like the balance – if you give in one side, you lose something in another one.

2.The cost of something is what you give up getting it

The first principle leads to a conclusion that making decisions requires comparing the costs and benefits of alternative courses of action.

The cost of…

…seeing a movie is not just the price of the ticket, but the value of the time you spend in the theater. This time you could have spent on another thing. This is the actual cost this principle explains

Or whatever you have to give up getting the thing you want – this is your opportunity cost and it should be considerated when making a decision.

3.Rational people think at the margin

Rational people shall make decisions by comparing marginal benefits and marginal costs.

4.People respond to incentives

Because rational people make decisions by comparing costs and benefits, they respond to incentives. A bar might offer a buy one, get one free drink. Incentive can be negative as well, like a tax on a fuel.

5.Trade can make everyone better off

Countries benefit from trading with one another as well.

6.Markets are usually a good way to organize economic activity

Before going deeply let’s understand what is market economy.

Market economy: an economy that allocates resources through the decentralized decisions of many firms and households as they interact in markets for goods and services. Market prices reflect both the value of a product to consumers and the cost of the resources used to produce it.

7.Governments can sometimes improve market outcomes

The government may help if the market efficiency isn’t working or if the market is failing to distribute. This failure is often caused by externality, which means that the product impacts more than just the direct buyers and sellers.

8.A country's standard of living depends on its ability to produce goods and services

This principle means that high productivity (the quantity of goods and services produced from each hour of a worker’s time) implies a high standard of living. What does it mean? If we want to increase the living standards, we need to raise productivity. To raise productivity, it is necessary to educate workers, provide them with good tools and best technology.

9.Prices rise when the government prints too much money

This principle refers to inflation. Prices go up increase to reflect the amount of money being printed. When government prints too much money, inflation causes prices to go up and that money loses some of its value.

10.Society faces a short-run tradeoff between Inflation and unemployment.

Actually, if we increase the amount of money then the economy stimulates spending and increases the demand of goods and services in the economy. Companies need to hire more workers to produce those goods. More hiring means lower unemployment.

I hope this guide will help you to have the better understanding in economy in general! Share it in the comments below your ideas about it! If you have your question, please write it below, I would be glad to answer your questions or to introduce your project to my team at Astorts Group to be evaluated.

Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the Ceo of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.

DO YOU NEED MY TEAM HELP?

Please write me an email with your specific case or book a Skype call, my team and I will be more than happy to help you to find the best solution for your business need or to advice and support you to start the new business venture.

Do you have a personal brand and you are wondering how to make it more successful and set apart all your competition? Then read my hottest tips for 2020 in this article!

Before we start let’s analyze what is brand positioning and why we need to work on it

What is Brand Positioning

Brand positioning is defined as the conceptual place you want to own in the target consumer’s mind — the benefits you want them to think of when they think of your brand.

It is very important to create our positioning statement, what is a one- or two-sentence declaration that communicates your brand’s unique value to your customers in relation to your main competitors.

Before we start to compose a positioning statement, we have to think about 4 key components

1.Product category

With which category your brand should be associated

2.Target market

Who will be your public?

3.Difference key point

What benefit have your brand?

4.Reasons to believe

What proofs need to be demonstrated

After we analyze all these components, we can proceed to create our positioning statement. The following model is often being used.

To (target audience) Product X is the only (frame of reference) that (benefits delivered) because (reasons to believe)

Advantages of BP

·Customer loyalty

According statistic data, people tend to buy again from a well-positioned or well recognized brand as there is more trust to the product

·An improved image

·A relatable identity

·Better margin and sales

·Long-term results and presence in the market

Positioning strategies

1. Establish an emotional connection with your audience on a human level before going in for the hard sell builds trust. It will help your customer to have positive experience with your company’s brand.

2. Unique preposition. Try to stand out from a crowd offering your audience a unique preposition. Having so many options to choose from your customer should know exactly why he or she need to buy from you.

3. Become a solution

To be a solution is a rule number 1 in business world. Successful entrepreneur never thinks about gaining money only, but what he can offer to society. So, you should always be looking to problem solve on behalf of your prospect.

What do you think about brand positioning? Do you have a brand you would like to position better? Do you have any ideas about its strategy? Share it in the comments below! If you have your question, please write it below, I would be glad to answer your questions or to introduce your project to my team at Astorts Group to be evaluated.

Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the Ceo of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.

DO YOU NEED MY TEAM HELP?

Please write me an email with your specific case or book a Skype call, my team and I will be more than happy to help you to find the best solution for your business need or to advice and support you to start the new business venture.

Do you want to boost website traffic and lower your bounce rate? Then read this article about AI enabled marketing and my tips implementing which you can achieve better customer experience.

How AI - artificial intelligence can help in better marketing strategies?

Integrated in all levels artificial intelligence and all its creative services can simplify website accessibility.

1. Prediction

First of all, AI can predict customer behavior that improves customer experiences.

2.Recommendations

AI marketing offers product recommendations based on the individual needs of customers. These recommendations are derived from the customer’s purchase history and even preferences from browsing behaviour. The AI algorithm leverages data such as account information, customer preferences, purchase history, and contextual information about the customer.

Pre-emptive shopping

Another trend I would like to recommend you implement is pre-emptive shopping.

Pre-emptive shopping is a customer-led personalisation implemented by special automation software. It allows customers to automate their shopping experience for better results.

One example is Tesco and IFTT partnership, which allows customers to create convenient shopping ‘if’ rules. (For instance: if the brand of juice I usually buy is on sale, then add it my basket.)

If-rule can be based on external factors as well, weather for example - ‘if the weather exceeds 25 degrees Celsius, add this sun lotion to my basket.’

Such a trend lets your customers set up rules about their basket which even makes it better for customer experience. If a condition is met, then a product is added or removed automatically.

Concluding everything I would recommend for any marketer to work on Ai-enabled personalization. Artificial intelligence is transforming the effectiveness of marketing. Personalization is less time consuming for customer and it also it gives him a sense he is special. It is what people usually value – it Is like to remember someone’s birthday.

What is your favorite online shop? Share it in the comments below! If you have your question, please write it below, I would be glad to answer your questions or to introduce your project to my team at Astorts Group to be evaluated.

Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the Ceo of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.

DO YOU NEED MY TEAM HELP?

Please write me an email with your specific case or book a Skype call, my team and I will be more than happy to help you to find the best solution for your business need or to advice and support you to start the new business venture.

Your Instagram account was blocked for some reason? Follow my steps I explain you in this article and restore it!

To build a name in IG is a huge work that can take months – your followers, comments, likes – all this can be lost within one moment. Instagram says your account can be disabled for violating terms. What kind of terms it could be?

Reasons

Let’s take a look at a few of the main reasons why your Instagram account may have been disabled so that you can avoid same problems in future. To restore your account second time will be much difficult the first time.

1. Inappropriate content

if you’re not posting inappropriate content (adult/offensive material). Read carefully IG guidelines what you can promote.

2. Spam

What is spamming? Aggressively liking, following, sending DMs, commenting or even unfollowing users soon after following them is considered to be spam.

3. Copyright terms violating

posting copyrighted material without permission

4. Other aggressive activities

Buying followers, likes, views, and comments is aggressive activity.

5. Using automation tools

Autoposting. This was never an issue before, especially if you’re using high-quality residential proxies for Instagram, so, obviously, Instagram must have found a way to detect when you auto-post content and clamped down on it.

Appeal process

Unfortunately Instagram’s appeal process, designed for you to reactivate your disabled account, is broken. It simply doesn’t work. When you would try to upload business evidence or license the app would crash.

So, how to recover banned Instagram account then?

· You’ll need to do this on your desktop computer. Make sure your PC is running on your home IP address (as opposed to proxies and VPNs).

· Go to https://help.instagram.com/contact/1652567838289083 OR https://www.facebook.com/help/instagram/contact/1652567838289083 and fill out the form.

· Always pick No

· Pick whatever name you like. It doesn’t matter what name you pick

· Your Instagram username

· Your email

· Always pick the United States even if you’re not from the US

Once you’ve filled that form up, you should receive an email from Instagram in the next few minutes. Simply attach the selfie as described in the email and send it.

Now here comes the most important detail of this post. If your account is not reactivated, keep sending unban requests!

Other ideas that might work

1. Ask the Facebook Help Community for help. Because Facebook owns Instagram, and Facebook employees are often monitoring and replying to questions in the community. Asking for help there seems very worthwhile.

https://www.facebook.com/help/community/ask/

2. Reach IG support on their official Twitter account: @igofficialhelp

3. Click Report a Problem’, and then ‘Something Isn’t Working’.

4. Write an email to support@instagram.com for help

Hope my article was helpful for you and all solution described worked well! If you have your question, please write it below, I would be glad to answer it or to introduce your project to my team at Astorts Group to be evaluated.

Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the Ceo of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.

DO YOU NEED MY TEAM HELP?

Please write me an email with your specific case or book a Skype call, my team and I will be more than happy to help you to find the best solution for your business need or to advice and support you to start the new business venture.

Do you want generate money online and have a great, passive income? Then the idea to build an e-commerce empire would work for you!

The project can give you stable income, opportunity to live whenever you want, travel, spend time with your family and many more things.

But before you have to build a stable project based on good strategies, marketing and constant control. How to make all that – read in my article!

Before you start you have to think about…

1. Product

What do you want to sell? This is one of the most important question because the product shall be relevant in order to avoid all risk and losses.

Here there is a tip for you - Go to Google Trends and type in a word that describes your product, eg: “phone case” or “headlights”. You’ll see in a graph below how much interest there is in a particular region

2. Audience

Who is you target? Where do they live? Do you need to translate your web and to what languages? How are you going to communicate with them (formal tone, informal, what design would you pick for them – bright colors, simple patterns, etc.)

3. E-commerce platform

Nowadays there are many e-commerce platforms what offer ready-made solutions (PrestaShop, Magento, WeCommerce, Shopify, etc). I tried many of them and I want to say that the most convenient in all terms is Shopify. You can build a shop within a few days, upload all products, they do have great customer support and solve all bugs quickly. In terms od SEO and marketing it is also good, there are many apps inside the platform what you can use, even apps for free

4. SEO and Marketing

SEO and Marketing campaigns will drive customers and generate profit for your business. It is highly important constantly get knowledge how to generate Ads efficiently.

-You can use Facebook Ads. My advice is you do is select the best products you have in your store and create a carousel. Then you have to adjust the audience, chose a budget and make it active! Simple as that!

-Marketing Funnels. How to set a marketing funnel read in my last article here.

- Generate Cross Sells and Up sells via different apps in Shopify.

5. Building a name

Once your website works correctly, you must think about brand loyalty and your reputation. Think what else you can offer to your customer? Free samples, better customer experience, convenient payment options. Always keep your all policies up to date, work on customer support, answer all inquiries, entertain your audience in other social channels like Instagram, upload more quality content, stay up to date with all social networks and new trends (for example Instagram is developing every day, there are new algorithms and rules that evaluate engagement and affect your visibility).

This is how you can create a powerful store that attracts customers. I hope my article will inspire you to start as soon as possible! If you have your question, please write it below, I would be glad to answer your questions or to introduce your project to my team at Astorts Group to be evaluated.

Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the Ceo of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.

DO YOU NEED MY TEAM HELP?

Please write me an email with your specific case or book a Skype call, my team and I will be more than happy to help you to find the best solution for your business need or to advice and support you to start the new business venture.

Popular Messenger in Asia LINE has launched its own e-commerce platform in March, 2019. It’s called Line Shopping. The response was amazing - 2.5 million active users a month. The number of shoppers through the platform is aimed at reaching 8 million by this year.

What is LINE?

You might not have heard of the messaging app Line but it’s the most popular app of its kind in Thailand, Indonesia, Taiwan and Japan

In addition, Line is a platform providing various services including digital wallet as Line Pay, news stream as Line Today, video on demand as Line TV, and digital comic distribution as Line Manga and Line Webtoon. The service is operated by Line Corporation, a subsidiary of Korean internet search engine company, Naver Corporation..

So, if you work in e-commerce and you want to get some clients from Asia and visibility, I strongly advise you to have a proper look to this platform.

Initial idea of LINE developers’ team is to provide a wide assortment of items from 15 major online marketplaces. Among these marketplaces customer can find products from Lazada, Shopee, Advice, Makro, Asia Books, All About You, Aston, Beauticool, Beauty Plaza, TV Direct, Wellness Mark Shop, Nespresso, MISSHA and It's Skin. All these marketplaces are very well positioned in Asia.

Another interesting thing of new product is that Line is partnering with Priceza, a price comparison platform, what will help to offer its customers the best price product. Basically, it will find cheapest product from many marketplaces. Sounds good, right? Also, the platform will notify a customer when the price changes.

Another competitive advantage is LINE will use its own CRM system and algorithms of artificial intelligence to offer the bets experience to a user.

According to Lertad Supadilok, head of e-commerce business for Line Thailand Line foresees e-commerce will have a high growth.

Kasikorn Research Center say growth will be about 16 % per year and the market value could rise to about 470 billion baht in 2022.

I personally believe in power of messengers, where now the most people are doing most of their activities, all communication (whether personal or work) is concentrated there. When a Messenger offers additional functions to their users, I consider it a very intelligent move and LINE platform does it brilliant!

What do you think about new LINE product? Do you think it has a future? If you have your question, please write it below, I would be glad to answer it or to introduce your project to my team at Astorts Group to be evaluated.

Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the Ceo of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.

DO YOU NEED MY TEAM HELP?

Please write me an email with your specific case or book a Skype call, my team and I will be more than happy to help you to find the best solution for your business need or to advice and support you to start the new business venture.

Today I will reveal you the most important secrets of online sales that actually work. You can use these secrets if you want to sell a book, online course, digital product, any service, consultation etc.

This article will be useful for anyone who has business online and interested in boosting sales rather then burning their money on paid Ads. If you will integrate into your business strategy a creative funnel the results will be shocking – I promise up to 90% engagement. I bet you know that automation is a key, and funnels can work while you are sleeping.

Don’t get me wrong, paid Ads can really work in some cases, especially if you want to boost traffic, raise brand awareness, etc. But if you want to see numbers, people who actually buy a product, especially if its any digital service, you have to understand –they need to

  • get to know you

  • start to believe you, trust you. You only can build a trust by offering free samples, free lessons as a part of the whole course, free webinar.

  • be engaged

  • be interested

Let’s try to answer a simple question together – if just a paid Ad can do all these steps? The answer is obvious… No. But I have a solution for you – you can create a sale (email) 5-days funnel that can nurture your leads and transform them to real customers in 5 days let’s say (depends on you). For me a funnel is a well-designed customer journey. You create it once, it works for you always. Sounds good, right?

Let’s talk about funnel structure I prepared for you. This structure was prepared by professional marketers and it really works, so no need to create new one.

1. Prospecting – building a conversational connection

2. Consideration/remarketing – tapping into that engaged audience with conversation

3. Conversion – making a sale

4. Customer care/notifications – nurturing your customers post-sale

5. Remarketing – Bringing things back to their attention for more and deeper engagement. Your remarketing pitch can include things like blog content, coupons, deals, discounts, giveaways, contests, quizzes, downloads, etc.

Then comes the most interesting and creative part – you have to design your funnel creating dialogues, targeting your audience, retargeting that audience, and watching the conversions roll on in.

This is how you can create a powerful funnel that drives conversions. I hope my article will inspire you through your journey to success! If you have any questions, please write it below, I would be glad to answer it or to introduce your project to my team at Astorts Group to be evaluated.

Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the Ceo of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.

DO YOU NEED MY TEAM HELP?

Please write me an email with your specific case or book a Skype call, my team and I will be more than happy to help you to find the best solution for your business need or to advice and support you to start the new business venture.

Working in online business for many years I’ve gained a lot of experience I would love to share with my subscribers and all entrepreneurs.

Nowadays making money online is one of the hottest topics and having a good idea can simply change your life fro the better. One of these ideas how to make money online is to monetize and sell your knowledge via any online course. If you are an expert in any field you can perfectly make money online.  Few things you need to have – stable strategy, persistence, powerful marketing campaigns. In this article I will explain a strategy and my top secrets that can blow your competitors out of the water!

Before we go deeply let’s think why people actually chose online courses?

  • It is comfortable, no specific timetable

  • Effective way of education, it is interactive

  • People can combine it with their jobs or other studies

  • People can repeat any lesson as many times as they want

How to start? I would chose the whole prices into 2 stages – course preparation and its marketing (selling part)

Preparation

1. Chose a topic

2. Identify your audience. You have to know exactly who your audience is, whet these people want to learn, their age, and language

3. Create powerful, memorable, interactive content. Content is one of the most important part. Make it as interactive as possible. Always opt for practice, make tasks, worksheets, to-do lists. People usually don’t remember the theory, they remember the material they put an effort to remember.

4.Build your brand. People have to believe you have experience, they need to want to learn from you. Highlight your experience in the field, achievements, collect reviews, ask feedbacks.

5. Build your own website where people actually can order your course, see your presentation with social networks links, reviews, etc. You can opt for e-commerce solution or just do it in any blog and integrate PayPal Payment gateway.

Marketing

1. Offer your courses on other platforms. Make investigation about e-learning platforms where you can distribute your product. I can name platforms like Moodle, Totara, Joule, etc, but there are plenty in the market, I am sure you will find the right one for your specific type of product.

2. Course searching engines

Don’t forget to consider some course searching engine, as an example is courseindex.com that aggregates different courses and even offer affiliate marketing channels.

These are some strategies on building and distributing your online course. I hope my article will inspire you through your jorney to succes! If you have any questions, please write it below, I would be glad to answer it or to introduce your project to my team at Astorts Group to be evaluated.

Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the Ceo of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.

DO YOU NEED MY TEAM HELP?

Please write me an email with your specific case or book a Skype call, my team and I will be more than happy to help you to find the best solution for your business need or to advice and support you to start the new business venture.

If you have any online business, then promoting in Instagram can bring you amazing results – boost your sales, hence, profit, gain visibility, followers, reputation, engagement, etc. Read this article and my tips will help you to get ahead!

Nowadays Instagram is one of the winning platforms where you can perform different experiments, interact with your audience, sale, show yourself and your business, earn money and do many things – the list is countless. It is unbelievable that from just photo sharing platform an Instagram converted to a magic lamp, so use it wisely and enjoy your journey in your business world!

1. Get influencers to promote your brand

One of the strategies I advise my clients to do is to choose influencers and collaborate with them in Instagram in order to promote your brand. There are different platforms where you can choose them, the most important is to check before their followers and how are they engaged, because false followers don’t bring you any effect, nor sales. False followers is easy to buy, but to get the real ones is a hard and long-term job.

2. Be active

The more active you are, the more Instagram show you to your potential customers. To be active means interact with audience by constant content posting. Don’t forget to post stories, live videos, use stickers and other tools in Stories. You can do monthly games, organise competitions and give prizes to your audience.

3. Do marketing research

As a part of planning in every business the marketing research is important in Instagram, too. Don’t forget to research your competitors, analyse their strategies, weak and strong points, understand where you can be better and offer a better product. Highlight your competitive advantages! Check their audience and think how and where you can reach it.

4. Use good quality graphic

Instagram was born as a photo sharing platform, so the visual content still matters. It is a smart idea to use graphic designer services to make your feed brighter and more attractive.

Enjoy your journey, don’t afraid to experiment, be yourself, have fun with audience, entertain and you will get the results soon! I hope you find these tips useful. Share with us any ideas that helped you to gain your followers. If you have your question, please write it below, I would be glad to answer your questions or to introduce your project to my team at astorts.com to be evaluated.

Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the Ceo of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.

DO YOU NEED MY TEAM HELP?

Please write me an email with your specific case or book a Skype call, my team and I will be more than happy to help you to find the best solution for your business need or to advice and support you to start the new business venture.

Today I want to discuss one of the most important topics for all businesses that exist online – current SEO trends in 2019. If you want to boost your visibility and be the first in Google, read this article!

1. Think wider

First question you must answer for yourself is WHERE potential customers would search for you. Because it’s not the same to create marketing campaign in different social channels (as YouTube or Instagram), or any specific App or in podcast platform. Don’t limit yourself and your business to only ranking websites, nowadays businesses are multifaceted. So, it is all about covering visibility on the winning platform.

Don’t forget about collaboration, hosted articles, content aggregators.

2. Structured Data matters

With AI becoming increasingly important for Google, structured data is becoming more important as well, so my advice is to prepare structured data markup. Why? When we use information architecture, tags, metadata and structured markup, we give search engines signals to understand this topical and supportive content structure. So, help Google robots to understand and classify the information better and faster. Google is becoming to an AI-first world, so usage of structured data is key.

3. Authority, Trustworthiness

Have you heard about E-A-T? It stands for expertise, authority and trustworthiness, so establishing and growing it will be a key to your success. How? Basically, you should look at content distribution and promotion from a reputation standpoint. Try to hire experts to author, leverage data from known entities, and ensure credentials and credit is given to both, with appropriate affinity to the promoted brand.

4. On-Page optimization

Links are still very important, but the biggest bang for most companies’ SEO bucks is ongoing on-page optimization because it is never-ending process.

Make sure

· Content is relevant and answer potential questions of your customers. Creating FAQ is a good idea from this point of view

· There is an availability of customer support on your website

· Create AI Chatbots who can help your customers with answers easy and fast

5. Voice search optimization

People continue to need faster answers and seems the voice searching is a solution to it. Just be ready, as this trend seems to go and stay in our present for good.

These are SEO trends I strongly advice to implement if you want your business to prosper and thrive! If you have your question, please write it below, I would be glad to answer your questions or to introduce your project to my team at Astorts Group to be evaluated.

Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the Ceo of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.

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