Do you want to boost website traffic and lower your bounce rate? Then read this article about AI enabled marketing and my tips implementing which you can achieve better customer experience.
How AI - artificial intelligence can help in better marketing strategies?
Integrated in all levels artificial intelligence and all its creative services can simplify website accessibility.
1. Prediction
First of all, AI can predict customer behavior that improves customer experiences.
2.Recommendations
AI marketing offers product recommendations based on the individual needs of customers. These recommendations are derived from the customer’s purchase history and even preferences from browsing behaviour. The AI algorithm leverages data such as account information, customer preferences, purchase history, and contextual information about the customer.
Pre-emptive shopping
Another trend I would like to recommend you implement is pre-emptive shopping.
Pre-emptive shopping is a customer-led personalisation implemented by special automation software. It allows customers to automate their shopping experience for better results.
One example is Tesco and IFTT partnership, which allows customers to create convenient shopping ‘if’ rules. (For instance: if the brand of juice I usually buy is on sale, then add it my basket.)
If-rule can be based on external factors as well, weather for example - ‘if the weather exceeds 25 degrees Celsius, add this sun lotion to my basket.’
Such a trend lets your customers set up rules about their basket which even makes it better for customer experience. If a condition is met, then a product is added or removed automatically.
Concluding everything I would recommend for any marketer to work on Ai-enabled personalization. Artificial intelligence is transforming the effectiveness of marketing. Personalization is less time consuming for customer and it also it gives him a sense he is special. It is what people usually value – it Is like to remember someone’s birthday.
What is your favorite online shop? Share it in the comments below! If you have your question, please write it below, I would be glad to answer your questions or to introduce your project to my team at Astorts Group to be evaluated.
Alessandro Rocco Pietrocola is an entrepreneur and investor based in London and operating mainly in Europe, Asia and Oceania with main focus on UK, Baltic Countries, Russia, China, Hong Kong, Malaysia, Singapore, Middle East and New Zealand as area of interest! At the moment is the Ceo of Astorts Group. He is an UK FCA (Financial Conduct Authority) Approved Person and is has great experience as director of regulated companies. He uses to dedicate part of his life to inspire others and help them achieve the most out of their life. Since he was 20, he had successfully founded and managed several companies operating in the field of management consulting, wealth management and fintech. He loves travelling, he is a cigars lover, an amateur golfer and a dapper man.
