2019 SEO trends to boost your visibility
Today I want to discuss one of the most important topics for all businesses that exist online – current SEO trends in 2019. If you want to boost your visibility and be the first in Google, read this article!
1. Think wider
First question you must answer for yourself is WHERE potential customers would search for you. Because it’s not the same to create marketing campaign in different social channels (as YouTube or Instagram), or any specific App or in podcast platform. Don’t limit yourself and your business to only ranking websites, nowadays businesses are multifaceted. So, it is all about covering visibility on the winning platform.
Don’t forget about collaboration, hosted articles, content aggregators.
2. Structured Data matters
With AI becoming increasingly important for Google, structured data is becoming more important as well, so my advice is to prepare structured data markup. Why? When we use information architecture, tags, metadata and structured markup, we give search engines signals to understand this topical and supportive content structure. So, help Google robots to understand and classify the information better and faster. Google is becoming to an AI-first world, so usage of structured data is key.
3. Authority, Trustworthiness
Have you heard about E-A-T? It stands for expertise, authority and trustworthiness, so establishing and growing it will be a key to your success. How? Basically, you should look at content distribution and promotion from a reputation standpoint. Try to hire experts to author, leverage data from known entities, and ensure credentials and credit is given to both, with appropriate affinity to the promoted brand.
4. On-Page optimization
Links are still very important, but the biggest bang for most companies’ SEO bucks is ongoing on-page optimization because it is never-ending process.
· Content is relevant and answer potential questions of your customers. Creating FAQ is a good idea from this point of view
· There is an availability of customer support on your website
· Create AI Chatbots who can help your customers with answers easy and fast
5. Voice search optimization
People continue to need faster answers and seems the voice searching is a solution to it. Just be ready, as this trend seems to go and stay in our present for good.
These are SEO trends I strongly advice to implement if you want your business to prosper and thrive! If you have your question, please write it below, I would be glad to answer your questions or to introduce your project to my team at Astorts Group to be evaluated.