Why each stage is very important in Sales Funnel?

Why each stage is very important in Sales Funnel?

Let’s talk about Sales Funnel and what to do to convince your lead to buy in each stage. Do you know that 96% of your leads waiting to be convinced to buy your product? Read in this article my strategies to engage the customers at every stage.

How each sale is being made? I believe you know that it’s very complex process consisting in different stages.

Leads are very important but what is more important is what you do with them © Alessandro Rocco Pietrocola.

So, as I mentioned above there is each stage of a Sale Funnel. Which one do you know?

·         Attention/Awareness

·         Interest/Research

·         Desire/Decision-Making

·         Action/Purchase

In simple words, first your customer discovers about you, your brand or a product, then makes some research (read your articles), decide what they need and finally buys it. Its important to follow him up in every stage and help him to buy your product.

1. Attention/Awareness

Show to your customers who you are by your stable presence in all social networks. YouTube presence is also very important as customers prefers video or visual content nowadays. You have to build a website visible in search engine results. Paid advertising is helpful at the awareness stage of the funnel because not all consumers will find your site on their own.

2. Interest/Research

Once your customers discoveryou, they start their own research. Make it easier for them to find more information about products you offer by placing nice blog with relevant info. Or just make your website structure logic and information about products and services easy to find, in other words it should be intuitive. I have seen some terrible cases of my customers – they offer nice product but almost impossible to understand what they offer in their website. Be sure all information on your website is structured!

3. Desire/Decision-Making

Not all customer when they discover a good product are ready to buy it. To convince them you can offer them a free trial (for example free trial period of program or software, first class in online school, etc). They can try your product and decide if it is good enough or not for them. Another non-committal offer is a free consultation. Consultations are especially helpful for physical services, such as hairdressing, plastic surgery.

4. Action/Purchase

Finish lane! Nurturing at this point is all about reminding your customer why they bought in the first place.

-       Coupons

To remind about yourself you can offer coupons with a nice note how much you appreciate them.

-       Request feedbacks

Another good strategy is to create an option to leave a review – a way to remind them about experience they had.

-       Newsletters

A newsletter will refresh your brand and thus you can remind about yourself or even to send a promotion.

If you follow these practices, it’s highly likely that you might get an edge over your competitors. Which practices are you following to convince your customers to buy your product? Share in the comments below! You can also introduce your project to my team at Astorts Group to be evaluated.