Digital Marketing Trends You Must Use

DM HR.jpg

I am often asked from my subscribers about new trends in digital marketing that is more advanced and innovative than ever before! I like reviewing innovation in marketing and see what is hot. In this article I want to share with you the most effective tips I have used.

1. Video Content

Based on my experience and experience of other entrepreneurs, people are more inclined to watch videos compared to reading long articles. Videos are more engaging, personal and search-friendly.

My advice to you is to create attractive, informative, easy content and distribute it via different channels like Facebook, Instagram or YouTube.

2. Artificial Intelligence and Machine Learning

This is an exciting new trend and I believe we will see a return from the latest AI tools supporting the many marketing applications for AI. Within AI, the most popular marketing applications will enhance personalization and marketing automation.

3. Voice Search

We are moving towards voice search, there is a trend people use it more often. According to Comscore, by 2020 almost half the searches on Google will be through voice search.

So, if you want your business to prosper and thrive, make sure to leverage voice search. For voice searching optimization you can do these steps

-Think about voice chat bots that can help your clients to find useful information, place an order, track it, etc

-If your site is not HTTPS, make it HTTPS.

-Male the loading of your website as fast as possible

Don’t forget it’s better to have short answer rather than one paragraph long.

4. Marketing Funnels

This point is very important.  In the start, marketing funnels were easy. People used to just optimize their campaigns for a keyword, and people would convert right then, or they wouldn’t. Now it’s getting to be more difficult

You have to analyze constantly the conversion right and search how you can improve. Effectiveness of your campaign is the key point of sales and revenue!

5. Content Marketing

The are some disagreements about popularity of content marketing, some people are saying it is losing its point, but I am sure blogging is still so popular that everyone is doing it. Content marketing can be applied by all types of business regardless of their sector or size. Obviously it has become quite difficult to compete with top articles that’s why you need to create amazing content to outstand. If your content is attractive you will get shares and more traffic.

What about Digital experiences?

We have to focus not only on creating mobile responsive website designs for the use of smartphones is now but on accelerating speed and personalization and conversational user interfaces based on improved insight.

Google has long proclaimed the importance of download speed.

So, my advice is to use different technologies for accelerated mobile.

These are digital marketing trends I strongly advice to implement. If you have your question, please write it below, I would be glad to answer your questions or to introduce your project to my team at Astorts Group to be evaluated.

Christina TsyngaevaComment